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Campaign to increase economic impact during shoulder season travel by providing incentives for tourism Oregon Seven regions
Portland, Ore, September 19, 2022 /PRNewswire/ – Oregon Tourism Commission, dba road trip OregonHe launched his second ad campaign, The extraordinary is ordinary.. Promoting the state’s stunning natural beauty, the campaign is designed to drive tourism to seven geographic regions and support shoulder season travel to continue the state’s recovery from the pandemic. The campaign, developed by the creative team Portland Weeden + Kennedy, launched last July at the World Athletics Championships Oregon 22 with national broadcast ads and international exposure. The strategy behind the fall campaign is to reconnect with the audience that arrived this summer and invite them to visit during the shoulder season.
Some people say there’s nothing better than Oregon water, and we think that’s right.
“Oregon It’s a realm where you can feel and experience things you can’t do anywhere else,” he said. Todd Davidson, CEO of Travel Oregon. “Beauty is commonplace and even the most mundane things offer magical experiences. The campaign is designed to inspire travel in the fall and winter – typically less travel time – and for future travel next spring and summer.”
Creative for the campaign is spread across all corners of the state, reminding visitors and residents of all that is unusual in it. Oregon In a wonderful way on three elements that are everywhere: rocks, water and soil. The video campaign combines live-action footage of real locations and people in a mixed-media setting, as well as creative animation techniques such as puppetry, claymation and stop-motion. Digitally painted sets – called “matte paintings” in TV/film productions – were created by an internationally recognized artist. Simon de SalvatoreHis work has been featured in shows like “Game of Thrones” and more Wes Anderson Movies like “The Grand Budapest Hotel”.
In-house brands were featured in several shows, including Trew Gear, Columbia Sportswear and Pendleton. The ramen bowl is a signature dish. Portland Afuri Restaurant, and the beer is an authentic beer from Beaverton’s Great Notion Brewing, a “mature,” hazy IPA. The full list of real-life locations featured in the campaign includes:
ROCKS
- Paulina Pic
- Timberline Lodge
- M. Hood And Mount Jefferson, as well as two of the three peaks of the Three Sisters
- Sumpter Valley Railway
- Blue Basin and John Day Fossil Beds
Water
- Crater Lake
- Clean the lake
- Rogue River
- Willamette Valley
- Portland Bridges and the symbol of Portland, Oregon
- Breakfast
- Great thinking
- Spirit of Portland
- Dragon Boats
Soil
- Determining the garden
- Le Mera Gardens
- Analema Farms
- Columbia River Gorge
- Carman farm
- Wallowa Mountains
- Marys Peak
“There isn’t a day that goes by that we’re excited to learn more about the land we work and the landscape we live in,” said Chris Fade, owner of Analema Wines. “How the wines grow in this amazing environment is a story we tell our guests every day, and Travel Oregon’s ‘Extraordinary’ campaign captures the essence of perfection.”
Check out the “Extraordinary is Ordinary” Toolkit and a behind-the-scenes look at how the campaign worked.
About Travel Oregon
Oregon Tourism Commission, dba road trip Oregona semi-independent government agency whose mission is to inspire travel that inspires. Oregon communities. Collaborate with stakeholders to sort as stewards OregonWe work to facilitate economic opportunity, advance equity, and honor the ecosystems, cultures, and places that make Oregon tick. Oregon. road trip Oregon It aims to improve the quality of life for Oregonians by strengthening the state’s economic impact. 10.9 billion dollars A tourism industry that employs over 100,000 Oregonians.
Source Travel Oregon
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