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March 22, 2010 The integration of OpenAI technology with Microsoft-owned Bing has driven people to the less-used search engine and helped it better compete with market leader Google in terms of page visit growth, according to data from analytics firm SimilarWeb.
Page visits on Bing rose 15.8% after Microsoft Corp ( MSFT.O ) rolled out its artificial intelligence-powered version on Feb. 7, compared with a 1% drop for the Alphabet Inc-owned search engine, data through March 20 showed.
The figures are the first sign that the Windows maker has taken the lead in the fast-moving race with Google thanks to the technology behind ChatGPIT, which many experts have dubbed AI’s “iPhone moment.”
They also highlighted a rare opportunity for Microsoft to tap into the more than $120 billion search market, where Google has been the dominant player for decades with more than 80% share.
DA Davidson & Co. analyst Gil Luria said he expects Bing to gain market share in search in the coming months, especially if Google continues to delay the introduction of generative AI into production.
Bing AI has been available to most users around the world since February, but Google only officially started rolling out the chatbot Bard on Tuesday.
“Bing has less than a tenth of Google’s market share, so even if it converts 1% or 2% of users, it will materially benefit Bing and Microsoft,” Luria said.
App downloads for Bing also jumped eightfold globally after the AI integration, according to app research firm Data.ai. Downloads for Google’s search app fell by 2% over the same period, the data said.
Still, some analysts say Google, which failed to become Yahoo’s leading search player in the early 2000s, may overcome previous hurdles to maintain its lead.
“Google’s ranking algorithm may be more competitive than competitors,” said Yongjae Jeong, an analyst at South Korea’s Mire State Securities, citing how Google’s algorithm helped it beat Yahoo Search.
Reporting by Akash Sriram and Chavi Mehta in Bengaluru; Editing by Aditya Soni and Shounak Dasgupta
Our Standards: The Thomson Reuters Trust Principles.
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