Nothing Starts at London Fashion Week (Stick)

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Nothing, the London-based tech company, teamed up with rising designer Chet Lo at London Fashion Week to unveil its new earbuds.

Featured on the designer’s first Spring/Summer 2023 runway show titled “bai-san,” the tech accessory features an ergonomic design. Designed for the user’s ears, the headphones are housed in a sleek charging case inspired by cosmetic products.

Nothing CEO and Co-Founder Carl Pei said in a press release, “Chat Collections push the boundaries of what has come before and combine classic style with radical engineering. We share the same beliefs. London Fashion Week felt like the perfect setting to launch an exciting partnership and showcase the upcoming product.

The collaboration of technology marks one of the first for Lo, who showed a collection influenced by cultural backgrounds. In addition to the grand reveal of the earbuds, the partnership also revealed limited edition pouches containing the phone (1).

Follow along as we learn more about getting started with earplugs. The limited edition bags will be released early next year.



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