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Arlington New Big 12 Commissioner Brett Yormark has announced that the league is open for business, but all options will be considered when it comes to consolidating college sports with a conference amendment.
Yormark said his introductory speech at the start of the conference football days at the AT&T Stadium on Wednesday. Two weeks ago, he was named Bob Bolsby’s successor. It was announced the next day in Southern California, and UCLA puts all the hypothesis that it will be out of PAS-12 to join the top ten in 2024 and what activities will follow.
“We are exploring all options and we are open to business,” said Yormark, who was immediately asked if Big 12 was in talks with any of the 12 PAC schools.
“Schools are good, and we’re checking them all out,” he said. “I think it’s fair to say that I’ve received a lot of phone calls, a lot of interest. People understand the direction of the Big 12, and we are refining those levels of interest.
When the Pac-12 was reduced to 10 teams, any further significant loss of members could seriously damage the 1959 conference.
Former Rock Nation CEO and CEO of Brooklyn Nets officially takes office on August 1, but is already busy with the 12 largest businesses.
“The most exciting thing about joining the Big 12 is the process of change that is facing all of us today,” he said. “We have the opportunity to grow and then build the biggest 12 brands and businesses.
Along with the adjustment, Yorkers emphasized the need to increase revenue sources and nationalize the Big 12 brand, attracting more ambition and youth culture “to be young and hilarious”.
As he enters his second year of compensation for name, image and mentality, he said, “Seeing the true professionalism of college sports.”
The Big Ten West trip was another seismic change in conference conferencing, just as last summer’s Big 12 Media Days announced that Texas and Oklahoma are moving to the Southeast Conference after the 2025 season.
Bailla’s president, Linda Livingston, said: The search was led by the 12 largest Board of Trustees.
A few days after Livingston was named, he spoke to Yormark on the phone after hearing about UCLA and USC.
“Well, welcome to college athletics, and you thought it was fun to work for J-Z,” she said.
Yormark stated that he would actively participate in the reorganization of the congregation with the resources available to him.
The big 12 is entering the 12th and final season as a 10-school league. BYU, Cincinnati, Houston and UCF will all join the following winter after being approved for membership last September.
The pending origins of the two great Pac-12 brands, like the one-year Big 12 sole national football champions, were astounding when they decided to guarantee the conference.
According to Yormark, adding more teams to the Big 12 will not affect any decision made by Longhorns or Sooners before the end of the League’s media rights deal with three more seasons.
Regarding Texas and Oklahoma, Yormark said: “I’m sure there will be a time when we will sit down and discuss the future. But I always want a situation like this that benefits everyone. No matter what happens, it is important for the congregation to be safe. ”
Germany plans to visit the current 12 major schools and four in August and September next summer.
According to Livingston, Yormark climbed to the top of a strong pool of candidates during the search.
“With professional sports and sponsorships and where the media, entertainment, college athletics is going and all the changes are taking place, it will be a great opportunity for us to have a strong future in the media rights negotiations, Brett, and the strong athletic directors around the conference,” she said.
This will be Yormarck’s first job in college athletics, although it is a career path he intends to pursue most of the time.
The 55-year-old has previously worked with the Nets and has been a business executive at Jay-Z Rock Nation after working at the Barclay Center for more than a decade. Prior to that, he was Vice President of NASCAR Enterprise Sponsorship.
“I have always had a vision of being in college sports. Honestly, I thought it might be AD, I wasn’t sure, ”Yormark said. But I really liked the place. It ignited while I was at Barkley Center. When this opportunity arises, I said let’s give it a good result and thank you, everything is done.
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