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Mozilla announced today that it has acquired Fakespot, a startup that provides a website and browser extension that helps users identify fake or unreliable reviews. The financial terms of the agreement were not disclosed. Fakespot’s offerings can be used to identify fake reviews listed on various online marketplaces, including Amazon, Yelp, TripAdvisor, and more.
In the year New York-based Faxspot, founded in 2016, uses AI and machine learning to spot patterns and similarities between reviews to spot the most likely frauds. Fakespot provides a rating or rating for product reviews to help consumers make a more informed decision when purchasing. The purpose behind the company’s website and browser extension is to give users a quick look at where deceptive reviews are artificially boosting a product’s ranking in search engines.
“Fakespot will continue to work on all major web browsers and mobile devices, and the Mozilla team will continue to invest in improving the Fakespot experience for its many and dedicated users,” said Steve Teixeira, Mozilla’s chief product officer, in a blog post. “There will also be future FaxSpot integrations exclusive to Firefox. The increased capabilities of FaxSpot will make Firefox customers better able to cut down on misleading reviews and buy with confidence that what they are buying is high quality and authentic.”
Mozilla says that with Fakespot, Firefox users will get a trusted shopping tool to help improve their e-commerce experience. The company says it will eventually introduce the FaxSpot functionality to Firefox.
Although AI and machine learning have long been used to detect fake reviews, the task only becomes more difficult when introducing advanced and commercially available AI tools. For example, recent reports indicate that people are using AI chatbots like OpenAI’s ChatGPT to write reviews about products on Amazon. These reviews written by chatgpt may be the next scam and fake reviews.
Today’s announcement comes a few weeks after Mozilla launched an AI-focused startup called Mozilla.ai. According to Mark Surman, CEO of Mozilla and the head of Mozilla.AI, the newly minted company’s mission isn’t to build just any AI — its mission is to build AI that’s open source and “trustworthy.”
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