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Mozart Data came out of the Winter 2020 Y Combinator team to provide a data stack for companies in a box. Since then, it has raised $19 million and attracted 100 customers, but the founders recognize that it will take some innovation to attract new users to the platform, especially in today’s economic environment.
Today, the company announced a free version (and a fun play on words) of Mozart Sonata, designed to help companies get comfortable with the platform and possibly eventually upgrade to paid versions of the product, said Peter Fishman, CEO and co-founder. TechCrunch.
“We want to get them to use our data infrastructure earlier and earlier, and so we’ve developed a solution for those companies that can experience more economic headwinds,” Fishman said.
The company offers a number of services that include extracting data from a variety of sources, storing it in a data warehouse, Mozart or Snowflake, and processing that data into dashboards, charts and alerts. The idea is to provide all these services from one seller to the customer.
The approach seems to be working. The startup has doubled the number of customers using the platform since last year’s $15 million Series A funding announcement, but the founders wanted to get more people involved. The freemium model builds a natural top of the funnel for the product, making it accessible to a group of potential users of the product.
“Obviously we love the land and expand the idea, and this is the culmination of that idea. [we] It can bet that the product is very good. [we] Not only can you sell with a small contract at first and increase the contract, but you can also offer a free tier and convert many of these people into paying customers. [eventually]” said Fishman.
As the company’s founder and CTO Dan Silberman points out, it’s a way to see how the product works to connect to data sources and build tools around that data. “In practice, that usually means you can get a little bit of information that’s alerted, like an executive dashboard, or on your data in Salesforce or something like that,” Silberman said.
Once you see the value and want to explore further, you need to move to one of the payment levels. “And when you see that that gives you value, and now you want these other dashboards or you want to add these other data sources, you may start to struggle with the scope of the free plan.”
The Mozart Sonata is available from today. Mozart Data was launched in 2020 and today has 100 customers and 25 employees.
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