MoviePass is relaunching, details on how to sign up for $10-$30 per month

• MoviePass will relaunch in beta form on Labor Day.
• The only way to use the service is to sign up on the waiting list starting Thursday.
• Early adopters off the waiting list can choose between 3 pricing tiers: $10, $20 or $30 per month.

MoviePass, the movie theater ticketing startup that’s had a meteoric rise and fall, will launch in beta form on Labor Day, Insider exclusively reports.

Insider reported last November that FilmPass founder Stacey Speaks bought the company back after its parent company, Helios & Matheson Analytics (HMN), went bankrupt. Since then, Spikes and his team have been working hard to relaunch the popular service.

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Starting Thursday at 9 a.m. ET, a waiting list will open on moviepass.com for those interested in joining the pre-release version.

The waiting list opens for five days on a first-come, first-served basis. It’s free to sign up for MoviePass – all you need is an email address and zip code. Once the waiting list closes, the first group of beta users will be notified on Labor Day (September 5) and offered three pricing tiers to choose from.

Prices vary depending on the user’s home market, but general prices will be $10, $20 or $30 per month. Each subscription option gives the user a number of credits to use to watch movies every month. There will be no unlimited option during the beta version.

Users who qualify for the beta will also be given 10 friend invites to use MoviePass.

According to MoviePass, the service has partnerships with 25% of theaters in the US. Beta users can order movie tickets through the app or wait for their MoviePass card to arrive in the mail and use it at any theater box office that accepts MasterCard.

The card will be black because MoviePass is canceling the previous red tag name. Insider has been given a first look at what the card will look like:

MoviePass

Spikes co-founded MoviePass with Hammett Watts in 2011, creating a service that allows moviegoers to see select movies in theaters each month for a monthly fee. After years of struggling to stay afloat, the company was acquired by HMNY in 2017.

Under the leadership of HMNY CEO Ted Farnsworth and new FilmPass CEO Mitch Lowe, the company launched a subscription price of $10 a month to watch one movie a day. Within two days, subscriptions went from 20,000 to 100,000. In less than a year, MoviePass had over 3 million subscribers.

With Farnsworth and Lowe at the helm, MoviePass invested hundreds of millions of dollars, and Spikes — who said he raised concerns about the sustainability of the $10 price point — was fired in 2018.

Getty / Dave Kotinsky / Stringer

HMNY in 2010 It was delisted from the Nasdaq in 2019 and both MoviePass and HMNY filed for bankruptcy in 2020. MoviePass said the bankruptcy filing is pending with the FTC, SEC, four California district attorneys and New York. York Attorney General.

This June, Farnsworth & Lowe settled with the FTC and reached a $400,000 settlement with California district attorneys.

Mark Wahlberg’s nonfiction production company, Unrealistic Ideas, is currently developing a documentary on the rise and fall of MoviePass, according to Insider, an award-winning report.