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Social media giant Meta is considering buying Adhoc Microsystems, which develops eye-tracking technology for virtual reality, Bloomberg reported on Monday (July 25), citing unnamed sources.
The takeaway is that Meta is still looking for big plans for virtual and augmented reality. The Facebook parent is a leading seller of VR headsets, and plans to use those for its plans for the Metaverse, a collection of interconnected online worlds.
AdHawk’s work includes MindLink, a pair of smart glasses that can track users’ eye movements for data on behavior and neurological health.
The company says it’s a compact, non-camera eye tracking system that sets it apart from other eye trackers and is more accurate for use in the field, capturing hundreds of high-quality data points per second.
The $10,000 glasses are designed for research rather than consumer use, but could be useful for meta purposes and other companies looking to add functionality to virtual reality glasses.
Adhawk has worked with investment bank Moelis & Co. and is fielding interest from various suitors, including Meta, sources told Bloomberg.
Meta is looking at making a formal offer soon, the sources said.
The meta may not end with auctions, and AdHawk may end up remaining independent. And with at least four other companies interested, Adhawc could get more funding, the report said.
Meta and AdHawk did not respond to requests for comment from PYMNTS.
watch out: Is Metaverse 3D Glasses Web Only?
PYMNTS writes that among nearly three dozen companies, including Meta, Microsoft and Alibaba, the Metaverse Standards Forum has announced an organization to help implement standards for Metaverse.
The goal is to prevent the Metaverse from becoming incompatible as a series of separate virtual worlds.
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New PYMNTS Survey Shows Strong Interest in 3 Out of 4 Consumers With Super App
In Care Of A new study by PYMNTS, “The Super Up Shift: How Consumers Want to Save, Shop and Spend in the Connected Economy,” in partnership with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, the UK and the US. And instead of using dozens of individual ones, there has been a strong demand for a single versatile super app.
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