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New York, New York / ACCESSWIRE / July 26 2022 / World-renowned travel publisher MarcoFeng.com announces a 200% increase in visitor views over the last 22 years.
The dramatic growth comes at a time when many other travel publishers are laying off staff and reducing views and traffic.
The growth was driven by the publisher’s use of “featured navigation,” which enabled Google to index thousands of pages of content faster than ever before, and an increasing demand for users to travel overseas to confirm vaccination status and get early access to PCR tests. Less travel.
Face-to-face navigation reduces time spent on taxonomy pages from 56 seconds to 23 seconds, meaning users are more likely to find what they’re looking for faster. This means that the view rating per visit improves significantly, from 1.5 to 4.5 – a 200% increase for the publisher.
Face-to-face navigation allows users to narrow down search results by applying multiple filters based on the item’s appearance classification.
“Marco Feng uses the navigation on the left, which allows you to search for destinations and guides using filters such as “best time to visit”, “available”, “best”, “cost” and “visa and vaccination requirements”. giving readers a new way to find and consume content;says founder Hailun (Marco) Feng.
“For example, if you want to know the best family-friendly things to do in your area, you typically Google an article and scan each activity to see if that’s what you’re looking for, if it’s happening now, and how well it works. It’s worth it, and it’s kid-friendly, so it takes a while. With face-to-face navigation, you just need to tell the system the time, location and interests, and it will return recommendations within seconds. Healthline follows suit by implementing a similar feature for the library.“
Feng went on to say that this gives publishers more flexibility to deliver data without a lot of manual input.
“This is the first time that front-facing navigation has been used for publishing, and it will continue to be fine-tuned to return better results.“Says Feng.”However, developing such a feature involves months of planning, coding, and testing. Each post is divided into several categories, determined by extensive research, which indicate when the system should be viewed. User testing is also required where participants are asked to perform content searches and review the results.“
While the traditional way of finding site content through the search bar still works, the future of print will depend on innovations that change the way readers find and consume information.
In addition to providing a personalized experience where users can get recommendations based on time, location, and interests, contextual navigation can help increase page engagement and increase content exposure. Web owners can track clicks through a combination of filters to identify opportunities or priorities. For example, if a certain set of filters is used many times, but the search result returns only one post, that’s a gap that needs to be filled to provide a better experience.
Despite its benefits, it can create serious SEO problems if it’s not done right. Front-end browsing works by creating a new URL for each filtered search. It dynamically generates a URL or adds parameters that specify the category URL behavior. That means that even if you’re not creating new pages for every feature update, your themed browsing is creating them. This creates hundreds or thousands of poor pages for Google to index, wasting your visit budget and link equity.
About MarcoFeng
Marco Feng is an internationally renowned online travel publisher who shares guides to the world’s best destinations as well as long travel stories. The publisher has a strong tradition of innovation and is constantly looking for new technology to engage audiences and make content easier to access.
Contact:
Hailun (Marco) Feng
https://www.marcofeng.com
[email protected]
Source: MarcoFeng.com
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