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Taiwanese singer Cindy Wang competed to become China’s favorite fashion icon this summer and finally won the grand prize on the wildly popular reality show “Waving Sisters.”
Thanks to the show, Wang, who turns 40 on Sept. 5, is experiencing a career resurgence, and has gained attention from luxury and beauty brands such as Louis Vuitton, Ralph Lauren, Valentino, Sisley, Fresh and Guerlain. For the past two months, he has also fronted the Chinese editions of Nylon and EStyle magazines in the August issue.
Popular songs she performed during the competition, such as “I Love You”, “When You” and “The Peaceful Sea of That Summer” – which Wang released two decades ago – received hundreds of millions of views on social media channels. It brought back fond memories from their youth for millions in China.
On top of that, videos of middle-aged men happily dancing to her songs in front of televisions began to appear after she finished her first performance on “Sisters Making Waves” on May 20. To date, she has gained 12 million new followers on Douyin. The Chinese version of TikTok.
Cindy Wang with her teammates at the end of “Sisters Making Waves,” all wearing looks from Valentino’s Pink PP collection.
Her fans were moved by her songs about love, growing up and letting go at one point in life and started rallying behind her, and state media such as CCTV, Xinhua News Agency and the People’s Daily soon followed. He supported her return, as the unified Wang was seen as an important asset in bringing the people of mainland China and overseas Taiwan closer to each other in the name of music.
In the year At the finale on August 5, she became the country’s last star after Eileen Gu, who took the internet by storm after winning three medals for China at the Beijing Winter Olympics earlier this year.
Online viewers believe that Wang has a very high commercial value because most of her fans are now in their 30s and 40s, which means that they have much higher spending power to support Wang’s endorsements compared to the younger idol fans who are now constantly on the move. It has tapped the face of luxury brands in the Chinese market.
Wang started her career as a singer in the entertainment industry in 2003. At the time, she was dubbed the “Sweet Goddess” by Taiwanese media as one of the three mandopop princesses, along with Angela Chang and Rainey Yang. Despite disagreements with her record labels and rumors about her personal life, she has managed to stay relatively at the top of her game.
More than a dozen of her songs are said to be karaoke must-haves among the Chinese diaspora around the world.
Taiwanese singer Cindy Wang wears Ralph Lauren as the front cover of Nylon China August 2022 issue.
Now in its third season, “Sisters Making Waves” each season features 30 female celebrities over the age of 30 competing for a spot on the first all-female team to be formed in the finale.
Many celebrities who faded away on the show have managed to make a comeback after being on the show and have developed a new following among the younger audience.
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