[ad_1]
On a sunny day in Paris, Marie Claire and the Caring Group’s Fashion Our Future event brought together the industry’s best (and best-dressed) minds to plan a more sustainable future for the fashion industry.
What happens when fashion’s most famous global group teams up with one of the world’s most influential magazine brands? Naturally, a fantastic global event that raises big questions around designing a better fashion industry for tomorrow. (Think the G20 summit, but with better shoes.)
Drawing knowledge from three continents; Marie Claire And Caring Group’s Fashion Our Future was a seminal event that brought together experts, activists and influencers from across the sector to discuss the future of the $1.7 trillion fashion industry.
Marie Claire USA Acting Editor in Chief Danielle McNally and Marie Claire UK Editor in Chief Andrea Thompson in Fashion Our Future
Held at La Caserne in the 10th arrondissement of Paris – June’s temperatures are a stark reminder of where our overheated planet is headed. Marie Claire UK Editor-in-Chief Andrea Thompson joins Marie Claire France and Marie Claire US Acting Editor-in-Chief to bring design-led solutions to the challenges of the world’s leading fashion brands with pioneering changemakers in fashion across the planet.
“Empowering women transforms society from within.”
“It’s like gymnastics every day,” says ICICLE creative director Bénédicte Laloux in a packed room. “If you think about modern life, you don’t want your clothes to have certain properties.” We spend a lot of time looking for a solution [creating clothes] in a natural way”
Also joining Andrea on the panel was Simone Cipriani, founder and manager of the Ethical Fashion Initiative, who highlighted the role of socially conscious fashion in lifting women in developing countries out of poverty.
“Climate change is creating dire living conditions, making it more difficult for women who face the burden of survival for their families – to find food, to find fuel, etc. It increases the social burden on them,” he told the class.
A similar position was presented at the event’s opening panel discussion, led by Marie-Claire Davieu, Kering’s chief sustainability and institutional affairs officer, in which activist Aisa Maga said, “What we do in the West has consequences for women and girls in Africa: lack of water, the breakdown of families and the threat to education.” He added that there are many aspects to the complex relationship between property change and women’s rights.
Fashion Our Future was held at La Caserne in Paris, an incubator for startups working on sustainable fashion.
“There is no single reason. You have the local roots of the problem, you have the social roots of the problem and all of them combine to create this situation. Our recipe is about work – dignified work, decent work, work that respects international law and labor rights – because it gives people dignity, allows women in ‘cultural communities’ to flourish and transforms society from the inside out.
Andrea’s third guest is Amah Ayvi, founder of menswear brand Marche Noir, who grew up in Togo, West Africa, before moving his name to the French capital.
Speaking about the development period of refurbishing and refurbishing, he told the panel: “Sustainability is part of the DNA in Africa – you have to find solutions because of the lack of funding. It’s the kind of legacy that I apply to my brand.”
But a world of misunderstandings of fast fashion and an expectation of instant gratification is not an easy place to run a small business.
“It’s easy for me because it’s part of my vision. When I started my business, people asked me why I do my craft in Kente – the process is so long and made of fabric. I said, ‘Because I want to work with my community.’
“We each have a role to play.”
Indeed, if there was a dominant theme in the day’s discussions, it was about community – empowering it and creating a more sustainable and ethical fashion industry.
“Each one of us has a role to play,” said Kering’s Marie-Claire DeVue as she concluded the event’s opening panel, while Veja founder and CEO Sebastien Cope spoke of the communities in Brazil that the brand works with every year to produce iconic sneakers. .
He hit home the importance of traceability in a brand’s supply chain. Marie Claire In his presentation on ethical fashion, International’s Galia Lupan said: “We want to create a product that respects human rights and the planet. To do this, we went to Brazil to meet with cotton and rubber producers. The result? A socially and environmentally conscious brand loved by stylish men and women around the world.
But don’t think that all day is talk. Workshops were at the center of the event, with participants invited to an upcycling masterclass with SED NOVE Studio founder Leopolda Kontaks-Belina between panels.
Antonella Centra, EVP General Counsel, Corporate Affairs and Sustainability at Gucci spoke about the brand’s commitment to reducing waste.
Also, Kering has not shied away from introducing its own environmental innovation projects, Yoan Regent, spokesperson for the South Gobi Cashmere Project’s Sustainable Sourcing and Nature Initiative, discussed the brand’s efforts to improve animal welfare, biodiversity and wages and living conditions. To the shepherds in Mongolia.
During a panel moderated by Daniel McNally, CEO of Marie Claire US, Gucci was held up as a role model for the luxury brand in reducing waste off the grid, committed to a historically excessive transformation in an industry. “Our work is defined around circularity, regenerative agriculture and biodiversity,” Antonella Centra, EVP General Counsel, Corporate Affairs and Sustainability at Gucci, told a rapt audience.
Leopolda Kontaks-Belina, founder of SED NOVE Studio, organized a workshop on upcycling using leftover leather from Caring brands.
As the sun set over Paris, the onus was on the fashion industry to turn a blind eye to the climate crisis as attendees and panelists returned home with renewed optimism and bright ideas. “If the industry doesn’t start thinking differently,” Ivey told Andrea Panel, “nothing will change.”
[ad_2]
Source link
