UGA alum combines fashion and affordability with embroidery business | Art and Culture


A.D. In early 2020, the CV-19 epidemic shut down all aspects of Laura Floyd’s life. Now a student at the University of Georgia, her part-time income from music at a school in Athens has been cut. When Floyd revisited her love of embroidery in high school, she used her free time to make embroidery for her friends, thereby developing a brand called South Styles.

Last year, the Atlanta Breves World Series, the UGA National Championship, the booth in various markets in Athens and Atlanta, Floyd’s small business continued to grow and still be popular. Athens community.

A.D. In 2017, Floyd set her mind on college. After deciding to join the UGA, Floyd began saving money for a sewing machine.

Laura Floyd, owner of Garbage South Stitches

Laura Floyd’s business grew rapidly over the next few years, appearing in pop-up markets and collaborating with local businesses in Athens. (Photo / Emily Rose Hamby)

“I was like, ‘Okay, I want a riot, I want a job in the UGA and I’m going to the UGA, where Greek life is more widespread than ever.’ What do girls like? Monograms, ”said Floyd, so she began sewing Greek letters on sweat shirts.

This plan helped Floyd find her love for embroidery. She is focused on making money and developing a passion for making her own music-based products.

After arguing about the name of her new embroidery, Floyd and her friend decided to name the dirty South Styles.

“He takes this Atlanta swagger, the southern swagger. I think when people think of embroidery, beautiful little grandparents think of flowers. I think people don’t think of it as such a cool thing,” said Floyd.

Although Floyd Although he bought the first embroidery machine in 2017, the early days of Dirty South Stitches were nothing compared to the current business. At first, Floyd occasionally sold her clothes at a depot and made sweaters for her friends, but she did not trust her income until early 2020.

After designing a simple and UGA-shaped sweater, Sigma Alpha Ayota sent a group discussion with all her daughters and found that many people were interested in buying it.

“One of the great values ​​of Dirty South is that it is reasonably priced for college students. She packs it, delivers it by hand. She really does get along well, ”said Liv Paniagua, a third-year UGA student and trash South Stachys practitioner.

Thinking about her clients, Floyd was instrumental in promoting UGA’s Redcoat Marching Band.

For second-year sophomore player Yara Manasrah in Redcock Band, wearing a dirty South Styles is more than a sweater. “I am a first-generation college student, I am a first-generation American. I like to represent the brand. I would like to be able to represent the UGA, ”said Mansara.

A.D. At the end of October 2021, as the state of Georgia celebrated the Atlanta Braves’ World Series against the Houston Astros, Fluid picked up her embroidery and began to make a sweater.

“I was looking for something in Atlanta, a sweater shirt, ‘Braves Win National Championship 2021’, in Atlanta, somewhere else, to wear a Braves game, ‘Oh, it’s good Mercury!'”

After 41 years, the UGA won the National Championship in early 2022, and the UGA began hunting down the national championship trade and memories alongside their historic victory over their arch-rivals. Again, Floyd met her beloved Alma teacher on her embroidery machine.

“I had something ready when we won the national championship,” said Floyd.

የሊይድይድድ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ የሊ ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር ጋር <ሜጋኖ> Hiring approach.

Asked about his impact on the Dirty South brand, Floyd said: “My biggest selling week was ‘Natty’. On the night of Nati’s neck sale, they went out at midnight and I woke up to $ 1,500 in the sale of Nati Merch. “

Garbage South, in collaboration with many Athenian bars and breweries, hosts a pop-up shop where customers can buy and sell selected goods.

In addition to cooperating with local businesses in Garbage South, Floyd took over small businesses outside Athens. A.D.

For the future Dirty South, Floyd wants to expand its market and customers by selling goods to other schools in addition to the UGA. “I want to build a dirty south until it’s ready to fly,” Floyd said.

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