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L’Occitane Travel Retail Asia Pacific has unveiled its Nature Positive campaign in Hainan, cementing its identity as a sustainable partner for natural beauty, skin care and wellness products in travel retail.
Hosted throughout September at Haiku Mova Shopping Center in collaboration with the China Duty Free Group, the animation immerses travelers into a wonderful universe featuring L’Occitane Travel Retail’s first charity partnership in China, the new travel-exclusive Wonderland Hand Cream collection, and the company’s ongoing sustainability commitments.
Group Managing Director Estelle de Bure said: “At Loctane, we are positive change-makers for the world, so it’s exciting to see our long-term commitment to reducing waste and respecting biodiversity blossoming in Hainan’s amazing natural animations.” L’Occitane International Travel Retailer. “For the first time in travel retail, we are proud to announce our philanthropic partnership with Shanghai Roots and Shots and hope to educate travelers on the value we place on the natural world we live in. We would like to thank China Duti. The Independent Group for their continued support and collaboration with L’Occitane and look forward to the future.” We will continue to build the natural beauty market together in China’s retail industry.
Natural wonderland
Designed by Korean artist Ali Kim, Nature Wonderland invites travelers into a colorful garden full of Loochita’s signature ingredients and flowers. Reinforcing its commitment to “respecting biodiversity”, Loositane has become the first company to support the “planting of gibbon trees” by Chinese non-profit organization Shanghai Roots and Shoots. A portion of the sales from the animation will fund the planting of 500 trees in Guangxi, China. In addition to protecting the environment, the grant will help restore and expand the forest habitat of the endangered eastern black-crested gibbon.
The animation will be supported by the launch of limited edition, travel-retail exclusive Wonderland Hand Cream collections. Housed in eco-friendly packaging, the new range includes Wonderland Hand Cream Kit of 5 & Hand Cream Duo, presented in a tube made of 95% recycled aluminium.
“It is a great opportunity to strengthen our partnership with L’Occitane Travel Retail and enhance our long-term shared commitment to Nature Wonderland animation,” said Grace Wang, China Duty Free Group General Manager, Fragrances & Cosmetics. “Our young millennial and Gen Z customers are increasingly environmentally conscious, so we look forward to immersing travelers in this magical wonderland to learn about L’Occitane’s long-standing commitment to the environment while supporting a wonderful local cause.”
Since 1976, L’Occitane en Provence has been designing, manufacturing and selling beauty, skin care and wellness products with the aim of sharing the wonders of nature with the world. The group has three major sustainability initiatives and six brand agreements focused on protecting the planet and treating people with respect. In travel retail Asia Pacific, L’Occitane focuses on “respecting biodiversity”, “reducing waste” and “respecting craftsmanship”.
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