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“Traffic is definitely up, Rancho Mirage Chamber of Commerce President Kathy Stice said. “And many businesses are doing more with less, maybe even fewer employees. So it’s really important that people out there are really patient and kind and continue to give good advice and understand that these small business owners are doing their best work. “
Some local business owners say foot traffic is up because of the Paradise weekend. Local residents are doing their best to spread the word about their business.
News Channel 3 interviewed a business owner who opened her first location three months before Covid hit. “It’s been a challenging time for everyone, and hopefully, three months before we were told we had to close our doors,” said Stella Adna, owner of Rancho Relaxo.
“So it was a challenging time. But I think it strengthened our relationship with our customers. We have a very strong loyal customer base. Our word of mouth is very good. And most of it comes from people who still encourage us. Time.”
Rancho Relaxo is in an outdoor mall called Gardens in Palm Desert.
As consumers walk into some of these local businesses, Stella advises other business owners to “double down” on customer service and relationships. “I’m not a doom and gloom story,” says Adena.
She sees increased foot traffic as an opportunity to make sales and keep customers coming back.
A presentation on the economic impact of visitors to Greater Palm Springs states, “Visitor spending in Greater Palm Springs is projected to reach $5.6 billion in 2021, an increase of more than $2 billion from 2020.
The representative of the organization said that the annual economic impact study will be released in two months.
Tune in at 4pm, 5pm and 6 to hear from a business owner who is surviving during Covid and finding ways to connect with her customers to keep her doors open.
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