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- Holding Korean Culture and Tourism Festivals in New York, Chicago and LA, and business consultation between the Korean and American travel industry.
- The use of Korean culture waves such as BTS, Squid Game, etc. has increased the interest in Korean culture.
LOS ANGELES, Aug. 30, 2022 (GLOBE NEWSWIRE) — As part of the ‘Discover Korea’ B2B events, the Travel to Korea Relaunched Travel Show was held at the Millennium Biltmore Hotel in Los Angeles, California, which preceded the Academy Awards ceremony – the Oscars. . The LA branch of the Korea Tourism Organization has invited nearly 200 travel industry executives to hold a first contact point to promote Korean tourism.
The KTO LA official showcased various places in Korea, focusing on culture and heritage, food and security, safety and comfort, and diversity that can only be found in Korea.
The dance, which presents the foremost traditional Korean arts, was performed to highlight the beauty of Korean tourism. Despacito also played the Gayageum, a traditional Korean recorded zither instrument, to launch Luis Fonsi’s Korean art and performance on the travel show. The Jindobuk dance, which is the foundation of all folk art along with traditional Korean sound and dance movements, added more warmth and splendor to the show. In the finale, Jindo-Arirang, a song about Sang Sang, ‘All Life Lives Together’, was played by Gaigem, which peaked at 140.Th Anniversary between Korea and US diplomatic relations
Following the great traditional Korean performances, Korea Tourism Organization LA focused on the authentic beauty of Korea. Master Sommelier Kyung-moon Kim prepares traditional Korean alcohol and cocktails at the open bar. Also, a premium dinner course from each dish in major Korean cities, prepared by LA Rising star chef Kyungbin Min of Hanchik LA.
Through business consulting involving major mass travel companies in Korea and the United States, he is expected to develop a variety of Korean-style products focused on new-standard themes.
Recently, as governments have lifted lockdown measures due to Covid-19, Americans are seeing an increase in international travel. In the year As of 2019, US spending was 171 million, ranking first in the world, and about 55,444 Americans visited Korea in June 2022, accounting for 24.3% of the 227,713 tourists who visited Korea in June. Meanwhile, in the annual “Korean Storm Status Index” released by the Korea International Cultural Exchange Agency, the US ranked 10th in 2018. It scored 3.25 in 2021, the highest increase (17.1%) in 18 countries, including Korean wave, K-pop and K-drama.
The company is targeting a key segment of Korean tourism in the United States, a group of people in their 30s and 40s who are continuing to travel after the pandemic and are doing real shopping. In particular, a strategy is being implemented to attract Asian travel demand by taking advantage of the slowdown in the Chinese tourism market.
Yoo Hyun Jang, head of the Los Angeles branch of the Korea Tourism Organization, said, “We promote authentic and unique Korean experiences such as historical and modern architecture tours and nature-friendly outdoor activities to the US travel industry and media. “
News from Korea Tourism Organization (english.visitkorea.or.kr)
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/701945e2-4c48-4868-8545-2f4aa1fca807
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