Karlie Kloss announces her debut at the Roblocks Fashion Show.

Karlie Kloss’s Robolox daughter. The Super Model is working with the game platform to showcase the work of five fashion designers and present your imaginary model with runway ready-made clothing. Not only does the project give designers the opportunity to be exposed to metavers, but it also hopes that the fashion industry will be able to see virtual fashion as a temporary project.

What clicks do you wear – The campaign, entitled “Fashion Cloth Designer Showcase”, allows every designer to show and list their designs in their own pop-up shop. All five focus on a variety of aesthetics, from the Miami-inspired beach to the Grunge Cyberpunk Vibration. Users can visit the stores, try out the features on their avatars and buy the ones they like. As an added bonus, each user will receive six pieces for free and can purchase others for $ 0.50 each.

Such a value does not get much out of the hand of a physical second but Robolox Users can use the Robux (about $ 1, $ robix $ 1) to buy the collection’s clothing for a few cents to a few dollars. Fast company He reported the creation of 25 million virtual garments Robolox Last year and 20 percent of users changed Avatar clothing every day. The market has a lot of potential, with about half of Americans playing video games.

Getting to the test – Other designers have opted for Western clothing, “Gothic” beauty and inspired by Rococo architecture. Although digital and physical fashion differ in material and textiles, the designer behind Builder Boy Samuel Jordan says that imaginary costumes may be better conveyed by emotions such as anger, joy, or loneliness than IRL components. The psychological benefits may be more, but the industry can still exclude women and those who can’t afford digital fashion. But Claus is no stranger to technology and fashion and plans to make the best use of her knowledge.

The model was inspired by the lack of constructive and playful choices for women in the gaming industry. A.D. In 2015, she started a non-profit organization called Kode with Klossy, which teaches code for young women. Clos plans to expand her charitable work by helping more unrepresented individuals become game designers. She wants to make sure that the piece is part of an imaginary fashion, using Roblox’s “Layered Clothing” feature to match any body type.

The “Fashion Closet Designer Show” will be on Roblox from July 12 to July 25, and clothes can only be purchased through that window. When fashion was fully integrated, it was only a matter of time before the big models came together.