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(New York Jewish Week) – At age 68, Jerry Seinfeld has become the new face of Keith Streetwear.
Comedian and New Yorker, whose last fashion statement was in 2010 It might be the “squealing shirt” he wore on a 1993 episode of “Seinfeld,” as seen in the glamorous images captured by photographer Mark Selinger. in The images were released on Tuesdayleans against the bookshelf and stares patiently out the window, wearing brightly patterned jackets, expensive sneakers that Keith put on the map, a New Era Mets cap, and a gray Queens College sweatshirt.
Seinfeld, who graduated from Queens College in 1976, modeled the CUNY Collection — a capsule collection featuring apparel inspired by Queens College and Brooklyn College gear in collaboration with Russell Athletics.
“Our goal of this partnership is to build school pride for students and alumni, and we are supporting the colleges to enhance the future development of our students,” the Keith website states. The Kinnett Foundation, Keith’s nonprofit arm, is making $25,000 in grants that will go to Queens and Brooklyn College to “further their educational initiatives.”
This is not the first time Keith has featured a Jewish comedian in his campaigns. last fall.”Curb your zeal” line Featured sweatshirts printed with images of Larry David – Seinfeld’s recurring collaborator. JB Smoove, who plays Leon opposite David’s character in the HBO series, modeled the “Curb” line.
“Time for a life change tomorrow for myself and the brand. Fall 22 campaign is coming.” Kit founder and designer tweeted Ronnie FigWho is Israeli-American and grew up in Jamaica, Queens, a day before the Seinfeld photos were released.
Fieg’s passion for shoes began when he worked at David Z, a New York shoe chain owned by his cousin, David Zakken. According to the New York Times, Feig asked for a job at the store in exchange for a bar mitzvah offered by Zaken.
In the year In 2021, Fieg and Keith a Limited edition Hanukkah line He featured sweatshirts, t-shirts, wrapping paper, and even a dreidel.
“There are a handful of people that I have dreamed of working with since childhood. At the top of that list was Jerry,” Figg wrote in an Instagram post on Tuesday. “There are very few individuals who have had the impact Jerry has had on me.”
“Having a candid conversation with one of my heroes made me realize how amazing work can be when you put your greatest motivation into what you’re doing.”
Seinfeld has previously had fun at the expense of the fashion industry. “I hate clothes, okay?” His character speaks in a 1991 “Seinfeld” episode. “I hate buying them. I hate picking them out of my closet. I can’t stand to create little outfits for myself every day.
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