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Italy has become a popular destination for summer vacations, especially for Americans. A recent report published by Erbinb shows that American travelers are eager to visit destinations such as Venice, Capri and Florence this year.
The Italian government is aware of the country’s popularity among international travelers, and – as it helps the people overcome the epidemic and the Ukraine war – it is also alarming to over-visit.
The Italian Ministry of Tourism and the National Tourism Board recently issued a joint resolution and Launches new campaign to promote stunning hit-and-run destinations.
“This is one of the strategic plans of the Ministry of Culture and Tourism,” said Maria Elena Rossi, head of the tourism board, according to Euronews.
The new initiative is called “Viaggio Italiano”. (Italy trip) and hopes to show unpopular destinations for high-potential tourists. The project is described on the official website as an “unforgettable journey through villages, landscapes, roads and food”.
In this new campaign, more than 1,000 spectacular villages, 100 landscapes and 100 sidewalks are being introduced.. “Italy is in greater demand today than ever before,” he said in a statement. Precisely because of this, it is a good time to use the clear and provocative perception of visitors, Italians and non-Italians, to say, “Life is not enough to get the whole of Italy.”
Travelers now have an amazing guide created by experts to discover “true Italy,” avoid crowds, and still experience the amazing Italian culture.
Hidden gems in Italy
The Italian government has set up a platform for visitors to discover strange and unique landscapes. Users can test the interactive map and plan a route or use a filter to select a destination in a particular region.
Travelers will find interesting short videos and historical quotes related to the area. Here are three examples:
Abruzzo is not the only mountain
According to the information provided, travelers in this region will meet friendly people and learn about the ancient festivals of the area. Visitors can taste the delicious wine of the area and explore the rivers, beaches and green mountains and plains.
Cinque Terre: In Liguria
In these five ancient beach villages, travelers will find colorful houses, beautiful vineyards and spectacular views from the top of the cliff. The website describes nature as having a “strong personality” here and visitors feel they are happy to walk the streets.
Temple Valley, Selinunte: In Sicily
The Valley of the Temple offers a spectacular archeological landscape with Greek culture and beauty. Travelers experience intense energy and very Mediterranean beauty. “Even a thousand years later, as a result of wisdom and spirituality, to understand that it is a historical landscape that cannot be reduced to a simple destruction or a postcard image, but that respects civilization.”
There is a special category of “Italian flavors” where travelers can find a guide to traditional local cuisine, recipes for local cuisine and instructions on food and wine preparation.
For example, if a user wants to know more about the food in the Puglia region, the forum will show you information about the amazing olive oil and wine, traditional foods such as pancakes, beach trips and amazing facts. “Due Mari wine fest di Taranto”, a gastrointestinal event in Taranto.
Anyone looking for hiking and biking trails will find useful information. The Italian government has highlighted 100 amazing ways to promote “slow travel” and sustainable tourism. Travelers can explore Italy on foot, by bicycle, or by horseback, exploring some of the most recognizable trails in the Sardinia National Park, such as the Santa Barbara mine line.
More information is available on the official website for the campaign viaggio.italia.it.
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