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August 24, 2022
Having traveled to Europe and recently in Mexico, I have been impressed that most restaurants I use use tableside credit card authorization terminals regardless of service level and price point. These devices allow the restaurant guest to pay by credit card or debit card by inserting a card into a mobile device or contactless. The card is not issued by the customer. In the US, these devices are now becoming more widespread, but have not yet reached critical mass.
Nathaniel Short, SVP of direct sales at Paysafe Small independents and chains vary in adoption rates. “There is hope that increasing the benefits at the chain level will be the trigger to persuade individual businesses to follow suit.”
Regarding adoption rates, Mr. Short added, “EMV (Europay, Mastercard and Visa) was first introduced to Europe in 1992 in France. This has reduced card fraud by 80% in France and has since been rolled out across Europe. In contrast, North America first introduced EMV in 2012, 20 years after Europe. The second reason is the noise culture in the US and the inconvenient process of calculating the tip given to the server and hovering over the client.
“Seamless integrations, support and lack of training are barriers to desk payment adoption for legacy POS solutions,” adds Mr. Short.
Most agree that the use of these terminals can speed up table turns, thereby increasing business.
Lack of staff is another good reason for adoption.
Katie Daly McMahon, Head of Business and Product Relations at Square; It sees a steady increase in usage in the US, especially among full-service restaurants. “Mobile ordering is an example of a technology solution to current labor shortages – and adoption will continue to accelerate as restaurants continue to challenge that,” she says.
To support the user’s acceptance or right-of-way demand, a tip can be indicated on the terminal or a certain amount can be given by the customer, and credit card issuers know the subscriber’s email address so they can easily send a receipt to the recipient. without having to go inside.
Discussion Questions: Do you expect table-side credit card authorization terminals to become commonplace in American restaurants? What factors might facilitate or hinder adoption?
“Do you expect table-side credit card authorization terminals to become commonplace in US restaurants?”
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