IDAHO – Redefining the timeless elegance of Indian ethnic fashion


IDAHO is a trailblazing clothing brand that celebrates the rich heritage of Indian ethnic wear. With its unique craftsmanship and fusion of traditional and contemporary styles, IDAHO is redefining the ethnic fashion landscape in India. Each garment reflects the brand’s commitment to quality, vibrant colors, intricate details and timeless appeal. The brand’s creations have developed a global following, earning IDAHO a popular name in the fashion world.

Lalit and Vinita Khatri, the heart and brain of the brand

IDAHO is brought to life by the dynamic duo – Lalit Khatri and Vinita Khatri. Hailing from a family of publishing professionals, Lalit drew inspiration from his father’s legacy to start this fashion business. With expertise in technical matters and astute marketing strategies, Lalit leads IDAHO’s operations. Complementing him is Vinita, a talented fashion designer who infuses her creative ideas into IDAHO designs and oversees the production team. Together, they have grown IDAHO into an icon of craftsmanship, beauty and innovation.

Vision, Mission and Faith

Idaho’s mission is not only to create unique ethnic clothing, but also to create jobs for thousands of people. With a vision to empower artisans and craftspeople across India, IDAHO is committed to preserving and promoting Indian culture through its beautiful creations. The brand believes in maintaining high quality standards and ensuring customer satisfaction, evident from its impressive customer satisfaction ratio of over 65%. Recognized by Shiprocket, India’s leading logistics platform, IDAHO continues to make waves in the fashion industry, spreading Indian tribal identity globally.

Products and USPs

At IDAHO, exceptional craftsmanship and a passion for attention to detail shine through in a variety of ethnic women’s clothing. With maxi, kurta sets, lehengas, anarkali, western tops and co-order collections for the summer season, IDAHO offers a variety of options to suit every taste and occasion. However, their main specialty lies in their FALRY garments, carefully crafted in-house.

What sets IDAHO apart is an unwavering commitment to quality and customer satisfaction. With a repeat customer ratio of over 65%, the brand has earned a reputation for delivering clothes that exceed expectations. Moreover, IDAHO’s tie-up with India’s top logistics platform, Shiprocket, further demonstrates its commitment to providing seamless and reliable services.

IDAHO is not just an ethnic clothing brand; It is a symbol of uniqueness, timelessness and cultural resonance. Focusing on creating opportunities, creating high-quality pieces and paying special attention to every detail, IDAHO stands as a brand that embodies artistry and sustainable style. When you choose IDAHO, it’s not just about buying clothes; You are investing in timeless wearable art in your wardrobe.

In a multicultural world, IDAHO has emerged as a pioneering brand that celebrates the elegance and beauty of Indian ethnic wear. With their commitment to quality, unique designs and heritage preservation, IDAHO is a brand that truly stands out. Experience the essence of timeless tribal fashion with IDAHO.

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