In the year Founded in 1952, The House Of Givenchy is an international French fashion and perfume brand known for its haute clothing and designer accessories. Currently owned by luxury conglomerate LVMH, the luxury fashion brand was launched by Hubert de Givenchy 71 years ago. Now Givenchy is one of the largest luxury fashion houses in the world, with presence in many countries and multi-million dollar revenue.
The house of Givenchy graces the wardrobes of various aristocrats and Hollywood celebrities such as Emma Stone, Jay Z, Rihanna, Julia Roberts, Cate Blanchett, Julianne Moore, etc.
How Hubert de Givenchy changed the fashion industry
Hubert de Givenchy was an aspiring designer who founded The House Of Givenchy in 1952 at the age of 25. As reported by Fashion Capital, he launched his first-ever collection, Les Separables, featuring raw cotton knit shirts and knitwear. Floating dresses. Due to financial difficulties, Givenchy had to create Les Séparables with men’s white shirt fabric, but the collection was featured in Vogue and received widespread acclaim.
In the year It was in 1953 that Hubert de Givenchy met actress Audrey Hepburn, who later became the muse of the House of Givenchy and helped the fashion house reach new heights of beauty. Over the years, the couple has created amazing pieces and designed clothes that change the perception of beauty. Together, they adopted the simple, less restrictive fashion typical of the era. Givenchy’s designs, like Luxity, emphasize architectural lines and simplicity. A distinctive lantern-shaped shirt dress was introduced to the fashion industry in what is said to be nothing less than a revolution.
Hubert de Givenchy and Audrey Hepburn would go on to work together for 40 years and create some of the most iconic dresses in fashion history. The duo’s most famous creations include a stunning dress for the 1954 film Sabrina Audrey won an Oscar for Givenchy in the Best Costume category. In addition to Audrey, celebrities such as Jacqueline Kennedy, Grace Kelly, Greta Garbo and Elizabeth Taylor began to choose the house of Givenchy, as reported by Vision Plus..
Expansion of the House of Givenchy.
Apart from having excellent design skills. Hubert de Givenchy also had a masterful business mind. In the year In 1957, he teamed up with Audrey Hepburn, the face of the house of Givenchy, to launch a luxury perfume brand called L’Interdit, attracting intelligence and interest in the fashion market. In the years that followed, Givenchy’s business grew and in 1969 he entered the menswear market by establishing a menswear line called Givenchy Gentleman.. The new menswear line was a runaway success, and Givenchy became the brand of choice for both men and women.
Hubert de Givenchy was a great businessman who made the house of Givenchy one of the most famous and respected fashion houses in the world. He deeply understood the potential of branding and was ahead of his time in branding implementation. He became the first fashion designer to license his name and also the first to develop his brand outside of clothing to include crockery and hotel curtains. The house of Givenchy has since reached new heights of success and eventually attracted the attention of other giants in the fashion industry. In the year In 1988, the iconic fashion house was acquired by the luxury conglomerate LVMH.
Hubert de Givenchy stepped down as The House Of Givenchy in 1995, 40 years after he started his career. He created the multi-million dollar fashion house of Givenchy and handed over the reins to John Galliano, followed by Alexander McQueen and Julien Macdonald. The next significant change at Riccardo TCC comes with a brand change, which completely changes the company’s outlook, adopting a new look that includes touches of darkness and emotional romanticism.
Riccardo Tisci successfully led the house of Givenchy for 12 years and finally in 2011 In 2017, he passed the mantle to Clare Waight Keller, the first woman to lead the fashion giant. And in 2018, Meghan Markle wore a Givenchy dress to her royal wedding. Keller led the company until 2020 and was succeeded by accomplished designer Matthew Williams, who leads the company to this day. Williams boasts collaborations with several A-listers such as Kanye West and Lady Gaga. Celebrities such as Kendal Jenner, Bella Hadid and Ariana Grande have worn Givenchy.
The house of Givenchy today has become a historic brand with 70 years of fascinating history and expertise. Hubert de Givenchy built the House of Givenchy from the ground up. He combined Audrey Hepburn’s aura with his brilliant business acumen to make Givenchy one of the world’s most respected and influential fashion brands. The house of Givenchy has expanded into various sectors including accessories and cosmetics. Renaud de Lesquen, currently the CEO of a multi-million dollar company, and Matthew M. Williams will lead as creative director.
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Source: Brewing, Vision Plus, Luxury, Fashion capital