‘Hair painting’ is fashion’s latest wild, Y2K-inspired trend.

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Fashion and beauty

February 23, 2023 | 5:43 p.m

Blanes have more fun? These trendsetters are different.

Bright Hair Art is the new, viral solution to getting an out-of-the-box style without committing to a permanent rainbow of color.

Colorful hair styles — like florals, hearts and leopard stripes — are the latest trends to grace both catwalks and TikTok. On the app, a topic search for “hair painting” has garnered nearly 300 million views, with users showing off the benefits of hand-painted hair dye.

Meanwhile, at Kim Shui’s New York Fashion Week show, the models’ tees were printed with a large “K” logo.

Presentation hairstylists Jaylin Yum and Paul Miller of Jax & Keen told NYLON that the “high professional” stencil was designed to “emulate a girl’s credit card and zero f–ks mentality.” He said. In other words, it means “a woman who wants to stand out in everything.”

Polly, a TikToker, used liquid eye shadow instead of permanent color to maintain her natural look.
Instagram / Popeyelah
Meanwhile, Los Angeles-based stylists such as Jackie Bieber have worked in the “hair painting” fashion.
Instagram / madebyjackiebieber

According to a statement from the Post, the collection was an “unabashed celebration of the female form” and self-expression. Abandoning the traditional structure of writing, they fall into the street with a book-hairstyle – and the Internet is clearly visible.

Bold hairstyles come in the midst of a Y2K revival. First came low-rise jeans, then Trump stamps, flip phones and “bimbos” – now culture-makers have hair to match. Celebrities like rapper Cardi B, who debuted a cherry red bandana-inspired wig last year, have joined in on the playful trend. In the year In the early 2000s, it’s reminiscent of Lil’ Kim rocking a teal wig emblazoned with the Chanel logo on a low bang, or “How Many Licks” rapper Versace rocking a blonde part with Greek keys tossing the sides and fringes.

As commitment-phobes are hesitant to go with all-permanent color, creative beauty gurus are finding wealth with their toolbox online – using temporary tattoos, extensions, color, wigs and more to maintain their natural look while still playing in the trend.

Poppy Ella, a London-based makeup artist and content creator, posted a realistic hair painting tutorial on Instagram using liquid eyeshadows. In the caption of her video, which has garnered more than 45,000 likes, she said, “They’re going to hold up well” but “it’s going to be fun washing this off.”

Inspired by Alfred Louis III, who casually sported heat-colored tresses, Poppy used color cosmetics to get creative with her fringes, framing her face in a heat-inspired pattern.

But some brave people can’t risk it all on their luscious locks. A search of “#shavedheaddesign” on TikTok, which has garnered more than 4 million views, reveals an endless list of bleachers and people with intricate, hand-dyed hair dye jobs.

Los Angeles stylist Jackie Bieber, who specializes in the art of hair and coined the term “buzzginz,” meticulously crafts dos with floral patterns, leopard spots, and skulls.

Some TikTokers have decided to try the meticulous feat at home with paint brushes and store-bought paint.
Tiktok / daniellemarcan

“I see hair designs as an addition to my client’s style,” she tells Allure, adding that a “stressed head” is a better canvas.

“You can make different strokes and pressures with your paint brush. [that you couldn’t on long hair]” added Bieber – although she has proven she’s got enough talent to do both on Tik Tok, where she has amassed more than 623,000 followers.

In one popular clip, she displayed words painted in a wig. With another 1.7 million views, she boasts her clients’ carefully hand-painted bonfires.

“This is amazing,” wrote one blown away viewer under a clip of the vibrant flower dye job that has racked up 7.5 million views on Bieber’s page.

“So creative,” said another, applauding.

Meanwhile, not everyone was sold on the over-the-top look, with one being as cartoonish as: “Why does it remind me of bikini bottoms and Patrick Star’s board shorts?”




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