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In June, GM announced that Cruise, in which it is the majority shareholder, would be the first technology company in the US to be allowed to charge passengers for robot taxi rides. The announcement comes after federal regulators announced they will be scrutinizing advanced driver-assistance technologies and reports calling into question Cruz’s business practices.
It is in this context that GM President Mark Reuss published a blog post defending the automaker’s approach to the development of Advanced Driver Assistance Systems (ADAS).
In a post on LinkedIn, Reuss argued that five key areas of focus make GM’s development approach safer than other automakers like Tesla. A commitment to testing, a variety of sensors and technologies, systems designed to ensure drivers are paying attention, work with municipalities to monitor construction and other road obstacles, and ultimately education efforts could come into play, Reuss said. Its advanced driver assistance provides safe.
Also Read: New details emerge in Cruze auto crash that sends passenger to hospital
“Since security is our focus, we are investing significant time and resources in helping our features work securely with these technologies before they go to market,” Reuss wrote. “As we work with key policymakers, community leaders and customers to educate people about these technologies, we want to create consumer happiness built on trust.”
That might be harder than Reuss is making it out to be. Cruz has been involved in several incidents, some of which are now being investigated by the National Highway Traffic Safety Administration. More importantly, a hacker recently revealed that the company’s security culture was “in shambles” and several employees expressed concern about the release of Robot Ax.
Certainly, though, GM Super Cruise, an advanced driver assistance system for privately owned vehicles, is included in fewer accidents than other popular systems. NHTSA says it recently received 367 reports of crashes involving Level 2 ADAS systems from all manufacturers. Of these, two were from GM, five from Ford, 10 from Subaru, 90 from Honda, and a whopping 273 from Tesla.
Tesla’s popularity and the number of high-profile accidents associated with its ADAS systems are the reason why 44 percent of Americans believe the widespread use of autonomous vehicles is “a bad idea,” according to the Pew Research Center. Despite investing huge amounts of money in the technology, GM is no doubt looking to change public perception.
“Ultimately, we aim to eliminate human driver error while creating more time and space for the important things in our lives and improving mobility for people who cannot drive due to age, disability or other reasons,” Reuss said. “That’s why we’re focused on testing, validating and improving our hands-free driving technologies to provide our customers with safer features and systems.”
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