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There is power in creating your own personal style.
So for the July 2022 WWD Weekend cover shoot, with a strong sense of nostalgia, designers updated iconic styles to make them feel fresh. The results include inventive pattern mixing, nightgowns with daygowns, and headpieces that allow for a new, fearless personal style that obliterates old dress codes.
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The vibe: glamorous, vintage and bohemian.
Demna at Balenciaga, consistently inspired by the 90s, provides a clear example of how old concepts can be made new again. In the year In Fall 2022, he collaborated with director Harmony Korine on a film called “The Lost Tape,” which shows what a Balenciaga show might look like back in the day, if it had been done by Balenciaga himself.
The real message here is that the ’90s may have been exactly the same collection – so how much does fashion change aesthetically from decade to decade? It’s just a question,” he told WWD International Producer Miles Socha at the event.
To spice up the shoot with dramatic drama, the choice was a black floor-length dress with asymmetrical hems, paired with oversized leather thigh-high boots – a perfect example of the minimalism of the era, with an added touch of cool dark energy. The house of France is known today.
Another big inspiration for this weekend edition of WWD was Anthony Vaccarello’s Saint Laurent pre-fall collection. The obsession with Paloma Picasso, the house’s first designer muse in the 80s, was the inspiration for the spring collection and continued for pre-fall. An era of excess translated into beefy, faux fur coats over long seductive silk slip dresses – and countless power shoulders. This ’80s Parisian woman was equal parts elegant, daring and sensual, and the look gave a sophisticated bohemian edge to the shoot.
Sarah Burton’s silver metallic dress by Alexander McQueen designer helped reinforce the tension between the shoot’s ultra-glamorous and vintage feel. Alexander McQueen’s fall collection in New York (previously the house’s founder’s city of choice in April 1996) had a touch of the ’90s, with a graffiti-patterned trompe l’oeil dress inspired by the silhouette of the female form. At McQueen’s 1999 Shalom Hallow action art graffiti dress, Burton spoke backstage.
The exploration of old nostalgia continues with a delightful Simone Rocha collection. “Dark and light, grounded and ethereal, Simon Rocha’s collection was full of contrasts and absolutely beautiful,” said Samantha Conti, head of WWD’s London bureau, in her Fall review.
A flowing slip dress with diamante embroidery with long satin streams flying off the shoulders added 19th century poetry and romanticism to the story.
A graphic floral cover-up from Oscar de la Renta, Carolina Herrera’s ’80s-inspired silk black mini dress with a floaty track, and a cable-knit cream sweater cut by Ula Johnson are just a few of the key pieces that introduced a twist on American fashion. , while improving the personal-style body.
“Our woman is not a wallflower, she’s not shy; she loves to dress up and express herself. There’s always that element of chic, but she plays with her clothes. She’s not shy,” Carolina Herrera creative director Wes Gordon told WWD executive producer Booth Moore at the event.
That feeling – a sense of self-expression, playfulness and daring – encapsulates the powerful woman of today.
Launch Gallery: Collections Fashion for Fall and Pre-Fall 2022 Seasons
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