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Power of GS: Jenni’s creative director Sara Cavazza Facini has cast Georgina Rodriguez as the face of the brand’s 2022 ad campaign.
The Spanish model and social media personality, who counts 39 million followers on Instagram alone, was photographed by Vanina Sorrenti at a stunning concrete villa in Madrid designed by Joaquin Torres.
Cavazza Facini, fiancee of soccer star Cristiano Ronaldo and mother of five, and Rodriguez share a similar passion for sensual femininity and confidence.
Check out the model wearing creations from Jenny’s fall collection, which include a coral body-hugging sweater covered in crystals, a fuchsia oversized belted coat and a mini skirt with leopard motifs.
This is the first time the brand has tapped a celebrity for its campaign, having previously recruited international models.
Georgina Rodriguez fronts Jenny’s Fall 2022 ad campaign.
Vanina Sorrenti / Courtesy of Jenny
The campaign is flanked by a video conversation between the two women based on Proust’s inquiry. Cavaza Facchini and Rodriguez’s “What’s a Genie to You?” teaser released Monday. It shows when asked. and “What is fashion to you?”
Rodriguez is not new to the fashion scene. For example, she met Ronaldo, who would soon become her partner, working as a sales associate in Madrid and then becoming a sought-after social media personality, securing contracts with the likes of underwear brand Yamamai and jewelry Chopard, among others.
Jenny’s move is expected to stir crowds and visibility. Data company Launchmetrics estimated that the Yamamai campaign launched in 2019 and fronted by the Spanish model generated 5.4 million euros in MIV, or media impact value, over 12 months.
Last January, Netflix debuted a six-part miniseries titled “Soi Georgina,” or “I Am Georgina” in English, that highlights her lifestyle, personal history, and fame.
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