- Genesis has announced a new “Make Your Mark” campaign inspired by the G90
- 2023 G90 US customer deliveries begin today, with the first customer taking delivery at a special Genesis House event
- Genesis announces a partnership with Vogue to bring New York Fashion Week content to consumers online
- Genesis announces an upcoming collaboration with New York CityA fashion label based on MONSE
new york, August 10, 2022 /PRNewswire/ — Today, Genesis announced a series of partnerships at an exclusive, invitation-only event held at Genesis House, the brand’s exclusive Korean beach resort. New York City. The event was a celebration of the design and craftsmanship of the brand’s 2023 G90, which launched the customer offering. At the event, the first 2023 G90 US customer took delivery of their car and was presented with the keys by the Chief Operating Officer of Genesis Motors North America. Claudia MarquezAnd Michael InelliPresident of Genesis Brooklyn.
We are pleased to begin delivering the new flagship G90 sedan to our customers. America“This event celebrates Genesis’ bold designs and innovative technologies in our continued commitment to deliver a seamless buying and ownership experience to our customers,” said Marquez.
With the 2023 G90, Genesis aims to disrupt the luxury sedan market with a bold new campaign to introduce customers to the brand. The campaign theme is “Make Your Mark” and aims to target luxury disruptors. These individuals appreciate good things on their own, setting their own trends and making their own mark on the world. The campaign focuses on fashion and design as emotional points for the brand and its customers.
“Tonight is a recognition of those who are making their mark on the world, blazing new trails and setting new trends with their passion and vision,” he said. Wendy OrtmanExecutive Director of Marketing at Genesis Motors America. “Tonight, we celebrate the inspiration and intersection of our passion for design to move with the worlds of fashion.”
Genesis kicked off the campaign by taking over the entire page of its US Instagram page, featuring the 2023 G90 and campaign images. The brand has announced a partnership with Vogue, one of the leading voices in global fashion and a significant trendsetter. In addition to various digital, social media and podcast sponsorships, Genesis will feature significant advertising placement in the magazine’s upcoming September and October issues.
Additionally, Genesis announced a partnership with MONSE, a New York CityA fashion label founded in 2015 Laura Kim And Fernando Garcia. It is a line for modern women who want to stand out from the crowd. MONSE and Genesis partner to highlight unique perspectives on design through multiple collaborations. Genesis will continue to provide more details about the partnership in the coming months.
US customer deliveries of the 2023 G90 begin today. For more information, customers can visit www.genesis.com or their local Genesis retailer.
Genesis Motor North America
At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that offers the highest standards of performance, design, safety and innovation while envisioning a more sustainable future. Genesis designs customer experiences that go beyond products, showcasing bold, forward-thinking and distinctly Korean characteristics in its distinctive athletic elegance design label. With a growing lineup of award-winning models – including the G70, G80 and G90 sedans along with the GV60, GV70 and GV80 SUVs – Genesis aims to lead the electrification era, starting with the electrified G80 and GV60 electric models. Genesis It has expressed its commitment to become an all-electric vehicle brand by 2030 and to go carbon neutral by 2035.
Please visit our media site for the latest news www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).
Source Genesis Motor America