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From suits to footwear! The fashion brand has opened its ‘first street clothing store’ in London’s famous Seville Row
- A patient clothing store is operated by a textile surgeon next to Savile Row Garment Makers
- A bomber jacket in a high-end store will bring customers back 2, 2,750
- Even the new store says it offers buyers a ‘perfect white t-shirt’.
- The street change marked by the wear of clothes shows the fall of formal clothing
For more than two centuries, Savile Row has been the epitome of the finest of costumes.
But changing the times means that visitors to the famous shopping mall can now pick up tracks or a bomber jacket.
Reflecting the death of formal attire after the epidemic, fashion house Cloud Sergen is set to open the ‘first streetwear store on Savile Row’.
The unchanged pilgrimage to London’s fashion route is invaluable.
Savile Row (pictured) in Mayfer, London, has been known for fine sewing since the 1840s.
Cloud Sergen’s bright pink Italian Lambskin Bomber jacket will cost you 825 pounds, and herring bone track dress will give you 520 pounds. But this is a fraction of the 7 2,750 MA compared to the MA1 bomber jacket covered in dormitory canvas.
“Consumers are changing. They are young, more educated, have a different taste level.
“Young consumers now have deep pockets and want something different. Not everyone wears clothes.”
Creative Director Rav Mataru told the Sunday Telegraph that he could even create a ‘perfect white T-shirt’ according to the customer’s design.
He told the newspaper: ‘We want to create the perfect white t-shirt, but the perfect white t-shirt is not the same for everyone.
Slow color and heavy jersey, you can choose shades of different colors. But that is a piece of everyone’s clothing. So it’s special to have that T-shirt in your clothes. ‘
The fashion brand was founded a decade ago by Mr. Mataru and all of his clothes are ‘made in London’.
With the growing number of home office workers, many stores are cutting back on formal wear and clothing to suit changing needs.
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