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Flower success. Anthony Nead, second from left, won the 2022 Idea Challenge for his small business, Flawn Flowering Lawn Kit. (Featured photo)
A local startup that creates seed kits to create flower meadows is the winner of the 2022 Idea Challenge, held annually by the Eau Claire Area Economic Development Corp.
After a Dec. 8 pitch session in front of industry experts, the Flawn Flowering Lawn Kit was selected as the winner, an honor that adds up to $5,000 for the business, sponsored by Northwest Bank.
Anthony Nead is the founder of Flaun, which can spread custom pollinator-friendly seeds over existing lawns to ultimately reduce fertilizer, irrigation and mowing costs.
According to a press release, Nied plans to “use the prize money to order new custom-cut and printed packaging from an eco-conscious Wisconsin-based company that will allow consumers to implement a completely sustainable and simpler Flaunt Seed Kit.”
Other finalists include Eau Claire Supplement, a zero-waste landfill; Goat Games, the music-inspired board game creator; Peace Tree Child Care Management, which provides knowledge to those interested in opening a child care center; and Sirius, a software-as-a-service company that helps websites comply with privacy laws.
The idea challenge is open to all local individuals or companies with an idea for a new product or service, and all finalists receive $500 and a number of marketing and business services. Learn more at www.eauclaire-wi.com/entrepreneurs/idea-challenge.
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