Fashion Cloud B2B marketplace has announced its expansion

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European B2B marketplace for fashion wholesalers and retailers – Fashion Cloud – has raised significant new funding to expand globally.

Fashion Cloud is based in Hamburg, Germany. It is a B2B marketplace with a base of 20,000 mostly European retailers and wholesalers. Fashion Cloud has raised €25.5 million (or about $26 million) from Verdane, a European investment firm.

The fashion cloud is expanding.

The company will continue to expand its funds globally, including in North America.

“The new capital will be used to further develop established features such as ‘Content’ and ‘Order’, which will allow retailers to access marketing materials and product information from more than 600 brands and order articles in the supplier’s brand stores with one click,” the company says. It curates products and automatically builds back-order suggestions (‘smart replenishment’), ensuring stores always have the right amount and the right type of articles.”

Fashion Cloud now has more than 20,000 retailers and 600 brands, he said. Clients include international retailers and brands such as Zalando, Magasin du Nord, Hugo Boss and Scotch & Soda.

“Brands and retailers want to be able to work together easily and efficiently,” said co-founder Alice ter Kuele.This investment will enable Fashion Cloud to take collaboration between stakeholders to the next level.

Fashion Cloud said its marketplace platform allows brands and retailers to share marketing materials and product information. Meanwhile, you can optimize wholesale and inventory management.

“With strong partners at our side, we will ensure that the fashion wholesale industry becomes more efficient and sustainable,” says Ter Kuil.

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