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Since 2004, Eliza Page’s boutique in downtown Austin, Texas has been a mecca for jewelry lovers, thanks to its beautiful design-forward jewelry and non-traditional engagement rings. in fact, JCK They were so impressed with the store that In 2010, we featured founder and CEO Elizabeth Gibson (pictured) in one of our previous Stores We Celebrate columns.
So when we ran into Gibson at JCK Las Vegas in June, we knew she’d be a great source for information on all the latest trends. After the trade show dust has settled. JCK She caught up by phone to talk all things fashion, focusing on the trends she bought and spotted during Las Vegas Jewelry Week. It was her first time in Sin City before the outbreak, and she loved the chance to meet friends and vendors IRL.
“Since Covid we’ve been holding back somewhat with smaller shows, but it’s always great to see these sets in person and meet people face-to-face,” Gibson said. “We’re a retailer, and those face-to-face relationships are really important to us.”
Below, Gibson talks about the 2022 trends she believes have staying power, what she’s planning for fall, and which decades will reign supreme in modern style.
Coming to Vegas with a specific shopping list? If so, what was wrong with it?
We’re looking for chains, chains, chains, anything in that tennis riviera necklace style. Plus, the ear stack is pretty big, so we were looking for any way, shape or form to keep that creativity. Ear studs are back, jackets are back, dangles are back, and we’re seeing a whole 80’s and 90’s glam look that’s so fun: bulbous chains, hoops, chunky rings, thick cuffs, big and bold, kind of preppy. Dynasty watch out. All the things we grew up with.
Which designers and/or trends caught your eye at the shows?
Having worked with Zoe Chico for a long time, I know she’s always up to the challenge, and her price points are very approachable.
We have worked with Dilamani for years, and their fashion jewelry is excellent. And for the first time we met with pigeons, and I was very impressed with their collection; It’s cute, but very trendy.
For me, as a designer-focused store, some of these luxury factory brands are on trend and/or ahead of trends – Midas, for example. We buy a lot from Fact.
We’re also seeing animals return: butterflies, snakes, lions, cougars, and cougars. Hearts are back too – that sweet feminine look. And of course, bright enamels.
What trends are your customers most excited about right now?
Those 80s-style chunky chains and, sure enough, the ear stacks are huge. We do piercings in our shop and we have appointments every day and people are more than happy to get their ears pierced. It’s fun talking to people. You’re going to put an outfit together, but it’s jewelry—we’re helping them mix and match and share what works best, multiple hoops or different-shaped studs. And people in my group have a lot of piercings so it’s really fun to share their experiences.
What trends are you banking on for fall?
For fall, we move on to bridal, which is obviously the strongest last quarter of the year. People are getting stronger, and I think that’s the thing about Instagram—what they see online is what they want on their fingertips. Emerald cuts and thick rings in general, medallions, thick chains, cut multiple piercings. All these trends are ongoing.
Have you noticed any new trends or themes in the shows?
Something we saw quite a bit was the toi et moi two stone ring trend. We’ve created that for customers on a custom level, but we’re starting to see it actually get produced. I don’t know how long it will last, but it’s very interesting. White gold is coming back. We are primarily a yellow gold store, but we are definitely seeing white gold doing well and mixing that with yellow.
Overall, how do you feel about business around 2022? Do you think we’ll see continued demand for jewelry this fall?
We have seen our customer behavior return to normal or pre-pandemic levels. Many people are out of town for the summer, which they did before the epidemic. That hasn’t changed revenue, but the way people shop seems to have returned to normal. I pay attention to economic news, and I am cautiously optimistic. We all learned a lot as business owners. Jewelry is uniquely positioned as a handmade product, and I feel great about my ability to deliver what people need and want to buy for Christmas. I feel we will have a very good selection in the last part of the year. And I feel pretty good about things for the rest of 2022.
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