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Vermont Business Magazine Destination Explorer, the latest tool from Stowe-based Entopia, is launching this week as a new software program for destination marketing organizations (DMOs), convention and visitor bureaus (CVBs) and lodging providers to collectively and closely monitor. Individual performance through an interactive dashboard. This is the latest innovation by DestiMetrics, a division of Entopia that develops and manages forward-looking data products, reports, and properties for lodging in leisure destinations. In addition to this recently growing selection of programs to aid in long-range booking forecasting, Destination Explorer adds the travel industry’s most accurate, interactive and intelligent dataset of forward-looking destination performance.
“We are well known in the destination travel industry for the quality and reliability of our data,” said Tom Foley, senior vice president of business intelligence at Entopia. “This user-friendly dashboard is a powerful reporting tool that gives destinations and property managers a new way to view and understand performance data for their future vision and to effectively match that data to their individual needs and goals.”
Access Explorer benefits from a simple interface that allows users to explore forward-looking availability and compare that performance to past periods and historical averages. Offering the same insights as DestiMetrics’ popular Daily Housing Report, Destination Explorer offers many new features, insights and filters to enhance understanding of key performance indicators.
The tool integrates how various economic and booking-related patterns influence guest decision-making and bookings. Users can examine the impact of weather and snowfall, consumer confidence, holidays, school vacations or special events on visitor demand for booking destination vacations. Armed with that additional intelligence, asset managers are better equipped and informed to make proactive operational decisions on issues such as pricing, staffing and value-added incentives.
Individual properties enable new devices in a destination to explore, understand and measure their performance within themselves, the destination as a whole and the larger destination travel market.
“Performance and contextual factors have been included as economic indicators for nearly 20 years in monthly reports, and we’ve personally worked with our clients to better see the whole picture,” Foley said. “We will continue to provide the same support and access to participating destinations, but this dashboard will take a big step forward by leveraging technologies like artificial intelligence to identify important and often hidden trends and relationships. As we continue to add more data sources, visualization tools and control layers to this dashboard, it will definitely be a strong It gives us a foundation.
For more information about Destination Explorer, DestiMetrics and Inntopia, visit www.inntopia.com.
Entopia is a leading provider of ecommerce, marketing CRM and business intelligence software in the destination travel industry, with hundreds of clients including Vail Resorts, Alterra Mountain Company, Palmetto Dunes, Stein Collection, Grand America Hotels & Resorts, and Jackson Hole Mountain Resort. In the year Founded in 2001 and headquartered in Stowe, VT, Entopia was recently named to Outside Magazine’s Best Places to Work list for the fourth time.
Source: Stowe, Vermont — April 20, 2023 — Entopia
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