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Ministry of Consumer Affairs (MCA) Warned If Indian Eid-tech companies fail to curb industrial fair trade on Friday, the government will issue ‘strict guidelines’ to promote transparency in the sector.
It was Salvo. Given Meeting in New Delhi between Rohit Kumer Singh, Secretary of Consumer Affairs, and the Indian IEDC Consortium (IEC).
The IEC, announced on January 12 this year, is an independent entity for the Eid-tech industry. It operates under the Indian Internet and Mobile Association (IAMAI). The meeting was attended by representatives of IAMAI and IEC members, including Bayju, Vedentu, Unadadimi, Greater Education, Upgrad, Whitehat Jr. and Senstone. According to the ministry, its members represent 95% of India’s ‘student community’.
Stakeholders during the meeting Shared. IEC’s progress in improving consumer awareness and security. The issues discussed by the Secretary-General include the unfair trade practices used by some Indian Id-tech companies, the false evaluations of Ed-Tech products and misleading advertisements.
Why it is important: Ed-tech companies in India have been repeatedly criticized for shortcomings such as misleading advertisements, powerful sales tactics and censorship; This is at the expense of parents and children who need online educational services. According to the Indian Advertising Standards Council (ASCI)Complaint Awareness Report 2021-2022The education sector was the biggest culprit. Self-regulatory advertising code.
Pointing out that These He said the practice ‘does not appear to be inconsistent with conventional rules and regulations’ and that the industry should work to develop consumer protections. The IEC recommended working with industry stakeholders to form a working group and provide SOPs on the issue.
What are some of the concerns surrounding Ed-Tech companies?
In December last year in Lock Saba, MP Karti Chidambaram also voiced some concerns about the Baidu. In the rest of the sector, there are also business experiences under Scanner. Chidhambara also entered zero Aggressive Lack of sales techniques to accommodate new customers follow up The content provided, of Ads The users of the Bayju rest on well-paid jobs and the company Efforts To silence critics on social media platforms. The Ministry of Education appeared the same month Subject Citizens’ advice on how to conduct background checks on ed-tech companies before purchasing their services.
The MCA Secretary’s comment is not the first time the Union has introduced a regulation due to ‘weak’ self-directed grievances in the IT sector. as if Recent The Ministry of Public Consultation, Electronics and Information Technology said it was “compelled” to form a joint ‘grievance committee’ over the union’s 2021 amendments to the IT regulations. Recommended complaint handling methods. But the committee said. He is risen. Concerns of many stakeholders, including discrimination in appointments and decision-making.
How is a complaint response in the ED-tech sector handled?
Perhaps in response to public and state concerns, IEC members have now begun to adapt their businesses to their own ‘code of conduct’. This self-regulatory approach, which seems to be centered on consumer safety, motivates members To develop and deploy ethical sales, transactions and payments and financial policies.
According to the IEC Note IEC members, released on June 26, must follow a two-step grievance redressal mechanism that investigates ‘complaints about violations of the Code of Conduct received from users, the government or any third party.’
The first step Includes Internal complaints by IEC members. If not resolved within 30 days of receiving the complaint, users may raise their concerns with a secondary ‘Independent Complaints Review Board’. In the second stage, users can appeal the decisions made in the first stage within 30 days of the verdict. The 7-member board is headed by a retired Supreme Court judge.
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