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July 05, 2022
Amazon.com has introduced a new store analytics that taps cash-free testing technologies to provide insights into vendor products and advertising campaigns in the store.
The insights come from Just Walk Out technology and Amazon Dash Cart, which enable Amazon Go and Amazon Fresh stores, both in the United States.
Amazon, by A.D. Blog submissionHe said brands will get details on how their products are available, considered and purchased in relevant stores to inform them of their decisions related to elections, promotions and advertising campaigns.
“With the help of a reliable store analytics dashboard, you can get integrated and anonymous information on how brands rank and operate their products,” Amazon reported. “Advertisers in-store, such as digital signage, also see relevant performance metrics in their advertising campaigns.
Amazon Blog Entry includes extensive details on how personal information is protected. “We do not share anything that could be in contact with any consumer. Instead, provide only general, average, and percentage of product, promotion, and advertising performance – for example, how long their product was taken off the shelf and then the percentage of time spent on or after a store visit on Amazon.com.
Brands may not target ads based on store analytics data “at this time”.
Consumers will see in-store signage and online information on how to opt out of sharing their data.
Amazon says consumers will benefit from the technology as it will be used to improve store layouts, increase preferences and provide more relevant promotions and ads.
Amazon has expanded its Just Walk Out technology, first launched by Amazon Go, in 2017 to some of Amazon’s hot spots and more. Whole foods Places. Amazon is licensing the technology, and it has been used sometimes Starbucks And sciencebury areas as well Baseball stadiums And airport offers.
Discussion Questions Fall: What do you think is the value of a closed store analysis for brands with Just Walk Out technology, as well as Amazon or licensed technology stores? Do privacy concerns or other barriers detract from the potential benefits?
“This technology will help prevent over-buying and over-purchasing as well as reducing fire sales across the country.”
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