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Orem, Utah, August 5, 2022 – Datajoin, a SaaS company that helps B2B marketers integrate technology stacks through ‘micro integrations’ $3.5 million Seed round led by Sepio Capital.
“The marketing technology stack is broken,” said DataJoin’s founder and CEO Sam Fonoimoana.
“Marketers are frustrated with how much time and effort is required to integrate their technology. They are waiting months for their engineering and IT teams to build internal solutions, often ending up at the end of the request queue.”
“DataJoin’s micro integrations make integration simple and easy – implementation is measured in days, not months.”
The Datajoin team.
According to Gartner, “marketers are only using 58% of the potential of their martech stack” leaving 42% of marketing tools unused and millions of dollars in efficiencies on the table. This siled capacity is wasted due to the large number of devices and the lack of integration between them.
“There are more tools in the market stack then at Home Depot,” Fonoimoana said.
“Most marketing tools are good at what they do, but terrible at communicating with each other. The fragmentation of the stack is hurting marketing teams – micro-integrations will change all that.”
Phonoimana is DataJoin’s proprietary solution for what it calls “micro integrations.” Micro integrations sync customer data between apps in your marketing stack without coding or engineering resources.
As an official Adobe partner, DataJoin serves a handful of 500 companies, including Adobe, Cisco, Comcast, and ARM, with a 100% satisfaction rate. Datajoin decided to raise additional funding to meet the needs of its expanding client list.
Sepio Capital is a $5B+ multifamily institutional investment advisory firm with internal venture capital operations. Mitch RancherThe seed round will be led by the Managing Director of Sepio Capital.
“I am very excited to partner with Mitch at Sepio Capital,” said Fonoimoana. It immediately captured who I am and the vision I’m trying to build – from both a marketing analytics perspective and the future of technology diversity in what’s here. Utah And with technology,” Fonoimoana continued.
“Some of the most advanced enterprise marketing technology companies in the world look to Sam and the team at Datajoin as ‘Data Ninjas.”””””””””””””””” Mitch Rancher – By Sepio Management Director.
Backed by this seed funding, Datajoin plans to hire key talent in manufacturing, engineering, marketing and sales.
Upon closing this seed round, Phonoimona will be the founder and CEO of Polynesia’s first VC-backed seed technology.
“We hope this is the first of many Polynesian venture-backed businesses and we are committed to making Datajoin a success story that inspires other founders, investors and communities.”
DataJoin’s growth and success will inspire Polynesian children to dream of becoming whatever they want and hopes to pave the way for a new generation of Polynesian founders and tech industry CEOs.
Source: Datajoin
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