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Cosmopolitan A magazine is getting into the travel business. Hearst-owned women’s media brand Cosmo Trips is launching a travel technology platform in partnership with DH Enterprises & Associates, a vacation booking service. In addition, Klarna is the official “Travel Now, Pay Later” sponsor, helping travelers pay for their trips over time. CosmoTrips specifically targets Gen Z and Millennial travelers.
Initially, Cosmo Trips will offer two- and three-night trips including New York, Austin, Charleston and West Hollywood. They plan to expand to New Orleans, Miami and Las Vegas in the near future. Cosmopolitan He will celebrate the launch of CosmoTrips with an invitation-only event in West Hollywood in September.
The website describes CosmoTrips as:
- We plan highly-produced, all-for-you destinations.
- One of the best experiences
- Special benefits
“CosmoTrips is the new way to travel,” says the website. “Travel like an editor.”
All the trips are confirmed by Cosmo Editorial team, and are planned in collaboration with Travel Curios, an experience provider. according to CosmopolitanAug. 15 news release, the magazine wants to use its expertise and editorial influence to create experiences that align with the Cosmo brand and drive discovery among travelers using its travel booking service. They are increasing their revenue stream by adding new services.
“Our Gen Z and millennial audiences are considered the golden generation for travel, and research shows they prioritize experiences over things,” Nancy Berger, chief revenue officer of Hearst Youth + Wellness Group, said in the announcement.
“CosmoTrips travel packages are tailored for this demographic, vetted by our editors, and include perks and surprises and thrills, many of which are exclusive to us. Cosmo It is such a trusted source on many aspects of their lives; Creating a travel experience you love, making it easy to book and ensuring a great time was a natural brand extension for us,” added Berger.
Jessica Giles, Editor-in-Chief b CosmopolitanThey also commented on the new travel booking service.
“Our editors Love To travel – and our listeners too. Cosmo Trips not only takes the stress out of planning their next vacation, but travelers are guaranteed an experience that passes our Editors’ Choice test without lifting a finger.” Giles said. “The best destinations, the best restaurants, and the secret spots that only locals know about are the most reserved trips our audience deserves.”
Take an insider
This is a premise for a magazine, but it can be a very smart strategic game. Cosmopolitan. They bring their brand to life by delivering to their target audience, multiplying revenue streams and providing experiences they believe their readers want. This can boost the brand’s reputation, especially when well-respected companies endorse their new travel booking service. After two years of quarantine, people are eager to get out and travel again, and this is it. CosmopolitanAn opportunity to capitalize on that passion.
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