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It’s kind of. Craftsman. Or Organic. When you start talking about sustainable fashion, what exactly is the question That buzz word means you have to talk first. And because of that sentiment, it is easy to make a mockery of people who are respected and do little to change the course of business. You know them, because you’ve seen them many times before. Everything can be a little tiring, not least because so many people spend so much time selling you how good they are.
What refreshes my conversation with Maxme Frey, the London-based Maximie Creative Director, at this summer’s PTU Trade Fair. There were no statistics on water use or carbon offsets. There was no big market song and dance. When Maxim tells me why, the collection is designed to be responsive and environmentally friendly, and one of the most important aspects of sustainability in fashion is the creation of long-lasting clothing. “I want things that can last 50, 60 years,” he told me as he walked through a collection of boxing shirts and matching sets made of stone silk.
It’s not a solution for everyone – and with consumerism at the heart of the fashion industry, it’s not perfect. But there is a deep hope in creating a small brand space that allows creators and consumers to sleep at least a little. To try Yes, you can still do all these fashion things right with the people and the planet. And Pitt Umo is a huge show with hundreds of vendors, and while Maxim’s S & style space has hosted a handful of graduate brands, there is something equally encouraging about how such a large platform handles a team. To find the youngest players in the fashion world – and hopefully, a hug.
S | Style “Born in 2020 to address cultural, social and market needs in the middle of the epidemic, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate, to innovate. In this project, Pitt Umo aims to completely translate the concept. [that] Responsible fashion poems with fashion [but] Without style. On the other hand, it provides buyers and fashion professionals with an opportunity to explore product standards, verified, refurbished, recycled and experimentally blended fabrics that are interested in minimizing the impact of clothing and accessories.
According to Napoleon, the project is a fashion editor in Georgia Cantarini and “one of the most important professionals in Italian green fashion.” And while the choice takes social and environmental responsibility into account, “the focus remains on creativity and design.”
In this way, alongside designers such as Connor McNit, you will find more unique work, such as a dirty thread project, showing off your daily luxury and American black experience. Or Philip Huang, the collection is widely credited with collaborating with natural dyes and artisans in northeastern Thailand. Also, sit next to the graphic- and app-heavy designs in Dhruv Kapoor to see the architectural offerings that have been dropped on the margins and how you would feel otherwise. For brilliant sportswear at MWorks, play the Curious Grid Hidden Gear or Bennett’s sewing machine. These brands are all doing their own thing, but in his heart there is one thing: the desire to last without scary quotes.
To make that idea and practice more open-minded – simply, tactfully, admitting that there is no magical answer that needs to be systematically solved in a very hesitant industry – the whole project seems a little more realistic and recognizable. Do I expect the team of designers at S | Style to fix things this year? No, at least not yet. But in the fashion industry, Vangar represents people who are willing to mix it up with the rest of their work. And if the industry as a whole continues to honor and promote these kinds of innovations and business people, at the big level, we have at least some of the best solutions in terms of finding the solutions we need.
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