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About Dongdaemun Market
Dongdaemun Market situated in northeastern Seoul is one of the largest fashion hubs in South Korea. The market is named after the Heungginjimun Gate, which is more commonly known as Dongdaemun, meaning the “Great East Gate.” Heungginjimun Gate was one of the eight city gates along the Seoul City Wall during the Joseon Dynasty. The historic site is still a major tourist spot today.
Dongdaemun Market, or DDM for short, was originally established in July 1905 in Yeji-dong. The market was destroyed during the Korean War and rebuilt in 1959. It is now Korea’s largest wholesale and retail shopping district, featuring 26 malls, 30,000 specialty shops and 50,000 manufacturers.
As many shops are open overnight, Dongdaemun Market attracts locals and tourists alike at all hours for bulk purchases, last-minute shopping or just to hang out. You can find anything from clothes and fabrics to toys and electronics at bargain prices. Notable shopping malls in the area include Doota Mall, Migliore, Hello APM and Good Morning City. The district is also home to the futuristic Dongdaemun Design Plaza, a cultural hub known for hosting events like Seoul Fashion Week.
About DDM K-Fashion
An in-house brand launched by YesStyle in March 2022, DDM K-Fashion caters to young fashionistas with a wide collection of Korean fashion sourced straight from the Dongdaemun district. Boasting a repertoire of activewear, outerwear, dresses, jeans, pants, shorts, skirts and tops, the brand’s offerings are fashionable and affordable, and many items are inspired by K-pop fashion, K-Drama clothing and Korean streetwear. New items are added daily to keep you abreast of the most popular Korean fashion trends. All items are 100% made in Korea.
Here are some of the fashion styles you’ll find in DDM K-Fashion:
Office Wear
The usual Korean girl workwear consists of plain colored separates with classic tailoring. Tweed coats, knit tops, knitted cardigans, blouses with puff sleeves, skirt sets and blazer dresses are some of the favorite staples which easily completes an office look along with a good pair of dress shoes.
Casual Wear
DDM K-Fashion’s casual wear ranges from common Korean street fashion items including casual shirts, skinny jeans, flared jeans and cargo pants, to wardrobe favorites of K-pop idols like tennis skirts and mini dresses. Up your street style cred by matching your outfit with chunky sneakers and a tote bag.
Loungewear
Korea is famous for comfy and uber-cute loungewear. For breezy WFH attire, check out DDM K-Fashion’s loose tees, teddy bear hoodies, sweatpants and drawstring shorts.
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