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Quilted Patriots jerseys and denim-rainbow fringes have infiltrated the luxury mall, thanks to our favorite local online-turned-IRL retail app.
Wowqing 21-inch faux crocodile bag, $888, Bogosplit. / Photo by Leonard Greco
When I meet Siblings Kennelly Sinius and Kayla Williams and BFF Adriano Pinto at Copley’s recently opened Bogosplit site, I immediately admired their sense of style. Kennelly is dressed in ripped jeans, the tongues of his boots open and a stylish scarf draped over a cashmere three-quarter length coat – very I.G. Worthy. I wanted to take a simple photo of the founders at their new storefront for my stories, but before I could pull my phone out of my bag, Kennelly said he had an idea for how to handle the photo. I knew right away that he was the visionary of the group. But first, you needed to get a copy of the newspaper, because they were just presented in the newspaper.
Not surprisingly, the media attention, Bogosplit’s novel concept: an online marketplace for indie fashion designers, matches a mostly local, brick-and-mortar storefront. And it’s not just any storefront—it’s got some serious 21st-century upgrades. When I visited, Kayla walked me through the shopping experience, showing me around the dressing room where you can try on clothes, scan the QR code on the label and shop with your phone. She explained that if the item doesn’t fit, you can easily find the design through the Bogosplit app and order a different size from the supplier.
From left, Adriano Pinto, Kayla Williams and Kennelly Sinius at the new Copley location in Bogosplit. / Photo by Mona Miri
Access to the app and the Bogosplit storefront is not only convenient for customers; It’s also invaluable for budding designers, as running your own boutique or even a pop-up can be a demanding endeavor. You need someone to do it, and of course there’s astronomical rent. It was these roadblocks that inspired Kayla, Kennelly and Adriano to start Bogosplit. “With our marketplace technology, we allow sellers to be part of the storefront without having to be physically present,” says Kayla.
After the great success of their first Assembly Row space, which led them to move to a larger and improved space in the same complex, the trio decided to give designers visibility in the luxury market. The Copley space was recently renovated by MassArt to showcase emerging brands such as Wowqing, which carries handbags and convertible clothing. Greylock, a New England-based leather bag designer; and Mel The Clothing, a line of embellished denim jackets, bags and shirts (including one of my favorite items: the “Bling Rainbow Fringe” denim jacket).
Show-stopping pieces include the Mel The Dress “Bling Rainbow Fringe” jacket, $250. / Photo by Mona Miri
Our time is up when Kennelly returns with a copy of the newspaper. He tentatively told me that it was not the paper they were presented with. But that doesn’t stop it from creating the perfect photo or the perfect storefront for indie designers and artists.
It was originally published in the January 2023 issue under the title “Hold a Bag”.
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