Best Tools To Improve Social Media Strategies in 2022


In the digital age, social media optimization is critical for increasing brand exposure and attracting users. However, only the greatest social media optimization tools can help you create a profitable social media plan.

Analyzing SEO - Google Analytics

This blog lists the top eight best social media marketing tools you should utilize in conjunction with your social media plans to achieve the greatest results. If you’re new to social media, you’ll want to brush up on your social media marketing skills by taking up a quick online social media marketing course to make the most of your opportunities.

Did you know that over 3.7 billion individuals around the world utilize social media platforms? As a result, each social media platform is a must-use tool for establishing your online presence and attracting your target audience.

Top Tools To Improve Social Media Strategies

1. Google Analytics

Checking Google Analytics for SEO impacts

Google Analytics is a free Google service that should be on every marketer’s to-do list. It is one of the most powerful tools on the internet, with 60% of website owners using it.

Google Analytics is known for providing its users with the most accurate results. It gives you vital information about every action a visitor takes on your website.

The following is a list of the few actions you may track using this tool.

  • The amount of time each user spends on your site.
  • Users’ demographics, including their location, gender, and other factors
  • The keywords that people use to find your site on Google, as well as the sources of traffic – outreach websites, advertisements, searches, and direct.
  • How many users does your site receive on a daily, monthly, or annual basis?

2. Tagboard

Tagboard screenshot

Tagboard is a powerful social media optimization tool that lets you track and search for keywords that are related to your niche and website. When you enter a term, the tool will show you content that is connected to that keyword that has been published on several platforms.

It allows you to leave comments and respond to questions straight from the dashboard. It’s a must-have tool for tracking audience involvement and conversations during live events on numerous social media platforms.

3. Canva

Canva screenshot

Canva is a visual design application that provides users with a wide range of creative possibilities. You may use it to create photos, films, presentations, logos, brochures, invites, resumes, certificates, and PDFs, among other things.

Canva is a useful application that can be used by everyone, from elementary school students to major corporations.

It has three membership levels: free, pro, and enterprise. The pro and enterprise memberships are ideal for larger businesses, as they provide access to over 4 lakh templates.

You do not need any prior experience with Canva to utilize it. Canva lets you personalize your designs with a wide range of color palettes, fonts, and effects.

4. HubSpot

Hubspot screenshot

HubSpot is a well-known platform that provides a number of marketing, sales, and customer relationship management solutions. From the dashboard, you can publish posts and videos for social media networks, as well as schedule them and monitor interactions.

Furthermore, HubSpot enables you to track your effectiveness across all platforms and effectively budget your marketing activity.

5. BuzzSumo

BuzzSumo screenshot

BuzzSumo is a Chrome Extension that provides a number of advantages to its users. The application allows you to conduct keyword research, connect with influencers, and keep track of current online trends.

Additionally, the tool provides customization choices such as language, places, and time frames, as well as the ability to use the ‘sort by’ feature to determine the popularity of a specific keyword. By entering the URL of a blog post, you can learn about that blogger’s best-performing material. As a result, the tool can be quite useful for segmenting and better understanding your target audience.

One of the greatest tools for researching keyword ideas for your content marketing strategy and learning about top influencers is Buzz Sumo.

6. Co-Schedule

CoSchedule screenshot

Co-Schedule is a social media blog post schedule that is simple to use. It’s a one-stop shop for organizing, planning, and executing all of your content marketing efforts.

It has a simple drag-and-drop interface that allows you to work with your colleagues and organize your activities efficiently on a single dashboard while keeping your calendar up to date.

You can also keep track of the most shared material directly from the dashboard when you use Co-schedule.

7. Bitly

Bitly screenshot

Bitly is a handy platform that allows you to shorten URL addresses and customize them, making it simple to share links across multiple platforms.

Bitly helps in tracking your results on each platform where the bitly link is shared, allowing you to keep track of which platforms are performing well and which are underperforming. This, in turn, aids in channeling your marketing efforts based on the data you’ve gathered.


These are the 7 Most Effective Social Media Optimization Tools for Growing Your Business.

For any business, developing an effective social media strategy is critical. It takes time and tools that produce effective results. An Online Digital Marketing Course can be incredibly advantageous and can assist you in fully mastering a variety of digital marketing tactics and technologies.

You may also want to check out some strategies around Instagram hashtags in this article.

We hope you had a good time reading this blog! Are you going to use these Best Social Media Optimization Tools? Please share your thoughts in the comments box below.


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