Best friends turn their love of vintage fashion into a million dollar business: Nine Lives Bazaar

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Best friends have turned their love of newborns into a multimillion-dollar business — and celebrities like Nina Dobrev are fans

  • Vanessa Cave and Rose Madden are the proud owners of Nine Lives Bazaar.
  • Known for unique prints and sustainable fabric choices
  • The mothers first started AC shop before deciding to start the brand
  • She is now preparing to launch a multi-million dollar swimwear and bridal business.

Best friends-turned-entrepreneurs have revealed how their love of autumn fashion turned into a million-dollar business by dressing the likes of Alessandra Ambrosio and Nina Dobrev.

Vanessa Cave, 34, and Rose Madden, 32, are the proud owners of Semenawy NSW-born shop Nine Lives Bazaar, known for its prints and sustainable fabric selection.

After years and years of collecting vintage with no real purpose, Vanessa and Rose decided to create an Etsy shop and sell some of their favorite pieces at local village markets in Burleigh and Byron Bay.

Vanessa Cave, 34, and Rose Madden, 32, are the proud owners of northern NSW-born shop Nine Lives Bazaar (they both wear the label).

Vanessa Cave, 34, and Rose Madden, 32, are the proud owners of northern NSW-born shop Nine Lives Bazaar (they both wear the label).

Nina Dobrev

Alessandra Ambrosio

Famous faces like Nina Dobrev (left) and Alessandra Ambrosio (right) have worn the brand.

Vanessa told FEMAIL: ‘A friend of ours who had an established brand at the time said we should start our own brand and he’d give us his contacts if we fixed up his office instead.

Designs from fabrics sourced from Balinese markets are developed for us and we work closely with textile designers to create our own custom printed garments.

The name Nine Lives Bazaar has been colored by the generations before us, said the mother of two.

The moniker comes from the notion that the sets are timepieces and greats that fall into nine (or more) hands.

The name 'Nine Lives Bazaar' has been colored by the generations before us,

The name ‘Nine Lives Bazaar’ has been colored by the generations before us,” said the mother of two.

The moniker comes from the notion that the sets are schedules and abilities that fall into nine (or more) hands.

The moniker comes from the notion that the sets are schedules and abilities that fall into nine (or more) hands.

Who do we like to dream that this property will be transferred to? How many date nights and weddings are shocking? On which holiday will he sleep? She said.

The couple married in 2010. They released their first custom printed range in 2016 and became a fully certified company in 2020 during the Covid pandemic.

With Vanessa’s mantra of “more is more, less is less,” we’ve always curated statement pieces that we want to own.

We have inspired a lot of vintage pieces – but this time around they are designed to fit and feel good on the body.

When we started the brand we were in our early 20s so the dresses were very short, cut above the hems, jumpsuits were our go-to and lots of bell sleeves were the heroes of our collections.

‘These days you’ll find a lot more flowy dresses, palazzo pants and sheer blouses to accommodate our busy mom lives.’

The couple married in 2010.  They released their first custom printed range in 2016 and  In 2020 they became a complete company during the covid pandemic.

The couple married in 2010. They released their first custom printed range in 2016 and In 2020 they became a complete company during the covid pandemic.

Incredibly, as the brand grew, they catered to an inclusive size range from six to 20 and represented those not produced by other similar brands.

“From our humble beginnings we have grown a seriously engaged community who absolutely love what we do, love bold clothes and unapologetic expression,” says Vanessa.

‘Each collection launch receives an even more incredible response and emotion than the last and we’re always excited about what’s coming next.’

Their best-selling collection in 2020 was Land of the Sun.

Their best-selling collection in 2020 was Land of the Sun.

Their best-selling collection in 2020 was Land of the Sun.

‘It was just me and Rose and then we fell off our seats when the newborns were working from home and the whole colorway sold out in five minutes,’ she said.

We put it back on pre-order in the afternoon and it sold out in five minutes.

With nearly 200 percent growth in the past two years, the nine-year-old bazaar is set to launch its swimwear line next quarter, made from recycled fishing nets, laces and exclusive accessories.

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