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According to a recent article in the Wall Street Journal, demand for older models in the fashion and cosmetics industries is exploding.
sorry. Maybe “exploding” is the trigger word. It can give some very experienced modelers flashes of “the rocket’s red glare, bombs exploding in the air.”
that’s right. By “old” I’m not just referring to hints of gray. Cosmetics juggernaut L’Oréal currently employs Helen Mirren (age 77) and Jane Fonda (85), and those celebrities are “the young” compared to other spokespeople.
(I’m still trying to find the interview with a model: “When I started, the entire runway consisted of fig leaves. My best friend turned into a pillar of salt after failing to get wet. Things on the runway until the water parted.)
For too long, grown women have allowed college-age influencers, teenagers, or aggressively sexualized teenagers to set impossible beauty standards for them. (“Wait – before you bring home the bacon and fry it in the pan, make sure you heat it up by making the portions and decorating the come-home float.”
Bless the women for whom “class” means something other than acing the school’s brain-algebra test.
Good genes, diet, exercise, skin care and attitude have given society many amazingly beautiful older women. (So I’ve been told: I hate it when my wife reads over my shoulder!) Still, it was loaded with conservative fashion, so the “yna” look was like, “Why? Need help milking Jack? “
I’m happy to break away from the stereotype of the models being young and always skinny. Those who remember the days of the disco nightclub Studio 54 still talk about the ugly scene in which the model was jealous of her attached navel.
One important advantage of hiring older models is that they are more intelligent and less likely to let glamor and attention go to their heads. Admittedly, there are other factors that can cloud their judgment. (“Have you ever seen anything cute like a picture of my granddaughter? If I can’t get this on the cover of the next lingerie magazine, you’re going to hear from my lawyer, you jerk!”)
Of course, new advertising campaigns must be adapted to current realities. Models who begged “Don’t dump me because I’m pretty” in the 1980s are now pleading with Pentane ads because I’ll drain the Social Security trust fund before you get there. Wow.
I have to admit that not all my friends are on the industry shift. The article features “over 50 models whose faces tell a story.” A friend of mine said, “Well, their faces can tell a story – as long as they don’t have to walk five miles to school in the snow, uphill both ways. Or about sharing a wild taxi ride with Guy Lombardo.
The enthusiasm with him. We need brave models (male and female) who want to reach that age in their day or in a few years.
Maybe you or someone you know has a bright future in modeling.
Be prepared for a highly competitive platform for referrals.
“As I told Francis Scott Key, what happens at Fort McHenry stays at Fort McHenry!”
Danny Tyree can be reached at tyreetyrades@aol.com.
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