Allo Yoga debuted a limited edition ready-to-wear collection, NFT, at New York Fashion Week.

Allo Yoga, a leading fashion and lifestyle brand is launching its first ready-to-wear collection on the MoonPay HyperMint platform in conjunction with its first NFT. The Aspen Collection NFT (Alo) is the first ready-to-wear digital certificate of authenticity designed to celebrate and mark holders with special benefits as a community. HyperMint, MoonPay’s self-service NFT Minting platform, manages the minting and distribution of NFTs.

Allo is launching its first RTW collection at New York Fashion Week with an experiential presentation of its latest Holiday 2022 capsule collection, immersing audiences physically and digitally into the renewed world of the brand. The Aspen Collection is an Alo celebration of the outdoors, winter sports, mountaineering and après ski inspired adventure spirit. The collection represents the athletic brand’s first foray into winter performance wear and luxury print-a-porter. At the show, attendees will see the collection for the first time. You can also try virtual reality mirrors powered by Snap, a luxury stock.

“The Alo Aspen Collection is an experience in itself where luxury meets high performance. Being able to test the collection in real-time with Augmented Reality and receiving an immutable certificate of ownership not only enhances the shopping experience, but also enhances the authenticity, transparency and safety of our products, and creates building blocks for lifetime value and building blocks. A reward for our most loyal customers.” Angelique Vendette, VP and Head of Marketing at Aloe Yoga.

Alo knows that NFTs are changing the way people interact with fashion by introducing a new level of communication between a brand or designer and the end consumer. Through Allo NFTs, consumers will have the ability to unlock new levels of loyalty, rewards, ownership, collectability and authentication. By purchasing an item from the Aspen Collection, customers receive a digital certificate of authenticity for that item, which unlocks everything from a personalized shopping experience through a personal customer manager to future experiences at Alo Houses and VIP experiences with exclusive access. To Aloe Health Clubs.

“Allo is at the intersection of fashion and security, so we see our Aspen collection at NYFW as the perfect place to host our high-end line, which is studio-to-street with luxury design and innovation,” says Danny Harris Co, CEO of MoonPay. Evan Soto-Wright, CEO and co-founder of Allo Yoga, said: “Web3 enhances the ability of brands to protect their identity and provides new ways to increase loyalty and growth strategies.” Another step to ensure that fashion is ready to usher in a new and exciting era of digital and physical fashion. This is a game changer for fashion and will drastically change brand and consumer behavior going forward.

The collection consists of 17 unique styles, including performance-ready ski suits, ribbed cashmere sets, floor-length faux fur jackets and water-resistant outerwear and accessories. Prices range from $54.00 – $1425.00. Customers who purchase this limited edition collection will receive an exclusive NFT upon presentation of a certificate of ownership. These NFTs are immutable certificates that ensure rarity, authenticity and ownership – using the powerful innovation of blockchain technology. In addition to owning this exclusive NFT, customers will be offered VIP experiences ranging from a personalized shopping experience through a personal customer manager, to unlocking future experiences at Aloe Homes and exclusive access to Aloe Wellness Clubs.

Allo’s collaboration with MoonPay and HyperMint is the first of its kind. Aloe Yoga is the first fashion and lifestyle brand to use Hypermint for easy NFT purchases via email check-out. The health brand and infrastructure company are teaming up with Digital Twin Studios to bring the NYFW experience to life.