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Photo: Getty Images/Brian Bedder/Provided by IMG
After an energetic encounter on the sapphire blue tennis court on the rooftop of New York City’s Spring Studios, 10 models from Serena Williams’ collection, S by Serena, faced the audience wearing fall looks. An off-the-shoulder black dress flared with gloved sleeves. A fitted one-shoulder dress has a bold red finish that exudes elegance and sensual confidence.
The high-energy show at Glam Slam, a tennis-fashion event presented by NYFW: The Shows and Chase Sapphire, opened with Williams’ favorite dress: the Landry, a little black dress with puffed sleeves cut out and ruffled. criss-cross pattern dress.
“We don’t want to limit anyone,” Williams says of her S by Serena design philosophy. “No matter who you are, where you’re from, what you look like or what your body is, everyone has the opportunity to look good.”
Photo: Getty Images/Brian Bedder/Provided by IMG
In her designs, Williams has a desire to cut, trim and sensually observe the body figure while maintaining comfort and playing with the lines of clothing.
Throughout her career, Williams was never seen playing tennis Only Whether intoxicated by a powerful serve, return shot or overall technical mastery, it was always a joy to soak in her fearless fashions. Diamond drop earrings that sway to the rhythm of her movements. Bright pink pops on her colorful dresses. Tulle gowns designed by Virgil Abloh and Nike bring fairytale fantasy to the court.
In her youth, Williams wasn’t just studying the great tennis players who came before her; She earned a degree at the Art Institute of Fort Lauderdale and studied fashion design before reaching the top of the international sports rankings and competing with fashion leaders.
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“At first I was always inspired by pop culture and everything that happened around the ’80s and ’90s,” she says. “I’m still really inspired by pop culture.”
There was also a time when she was overwhelmed and inspired by black women like Dorothy Dandridge, Diana Ross and others, Williams said.
Photo: Getty Images/Brian Bedder/Provided by IMG
As one would expect from pursuing and achieving her dreams, moving on from tennis allows Williams to focus on other goals, from fashion to investing in game-changing companies through Serena Ventures. When it comes to designing, she relies on the support of those around her, including her five-year-old daughter, Olympia, who helps her pick out some of the looks.
At the end of her (probably) final professional tennis match, while rocking a custom Nike look, Williams tearfully said, “I wouldn’t be Serena if it wasn’t for Venus. [Williams]. She’s the only reason Serena Williams exists.” In fashion, she continues to credit her sister for inspiring and pushing her. Tennis-centric athletic wear.)
Photo: Getty Images/Brian Bedder/Provided by IMG
In a conversation with Harper’s Bazaar Digital director Niki Oganike told the audience before the presentation, Williams told the audience: “Venus has helped me a lot. She does… totally activewear. I love activewear, but we don’t do activewear at S. So it’s great to see. Some of the most amazing designs and activewear, honestly, at Ten They are one.
As the presentation drew to a close, the models walked to the back of the court and lined up once more. Dressed in a mix of neutral-toned New York uniforms and bright colors like pink (Williams’ favorite color), the crowd clapped in the midday sun. Williams, who joined the Olympia, led the models offstage as she glided in a mocha-clad Serena Tatum dress.
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