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As fall approaches and temperatures dip into the 50s, maybe you should start pulling some of your jackets out of the corner of your closet or consider revamping your closet with an op shop.
The shop is located next to Ugly Duckling Coffee in a quiet neighborhood on Charlotte Street. Shop owner Joe Carroll started this business five years ago when the 24-year-old graduated from Alfred University. With her passion for art and design, she opened this vintage shop in 2017, encouraged by her sister and business partner, Justine Carroll.
The shop has grown rapidly, growing from the first two vendors to 15 after two years, and now offers a total of 32 different wine and craft vendor brands. This makes Op’n one of the largest wine shops in Rochester.
“I think all the different sellers attest to the fact that you can mix and match styles, sizes, different eras and come up with your own unique style,” says Carroll.
Carol points out that she purposely gives each vendor their own shelf so customers can browse each section and immerse themselves in each vendor individually.
Even today, Carol continues to run the shop with her passion for design and fashion. The walls are decorated with hangings of embroidered clothes and beautiful dresses. She works with various local brands to create and produce unique clothing items. Carol said she is always looking for opportunities to work with local colleges and students who have a passion for art and design.
Carol strives to keep her stock and supplies on trend. She believes that wine itself is a fashion, as the art regularly looks to the past to renew and renew. This year, ’90s and Y2K-era fashion are popular with a resurgence in the 2000s, and one of the store’s biggest focuses is its seasonal inventory and offerings. At the show, Carroll chose to showcase layered clothing and accessories, including bras and underwear. According to Carroll, clothes that were once meant to be worn as underwear are now designed as outerwear. “People are buying dresses. [and]Cool corsets […] High boots come in style, and leather boots in general. I think ethically sourced leather, vintage leather, will be in style for fall. And “maxi” – anything […] Either maxi or mini. So, it’s either a crop top and wide-leg pants and a top or skirt,” says Carroll.
The store also seeks to support minority groups, while Carol has expressed openness to LGBTQIA+ vendors and those offering extended sizes.
“I’m always looking for LGBTQIA+ people to shop here and feel seen. Also, people offer extended sizes, so sizes and any wine size 14 and up,” Carroll said.
The store is a five-minute walk from the Red Line shuttle stop at Eastman Living Center and is open Thursday through Sunday.
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