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According to a new study by MMG Travel Intelligence, international travel will increase among affluent Americans over the next 12 months.
The 2022 U.S. International Traveler Portrait, presented in partnership with the United States Tour Operators Association (USTOA), analyzed data from more than 2,000 respondents, a figure that was up 72 percent from pre-pandemic levels. In 2019 2.2.
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What’s more, the study expects the average overseas traveler to spend a total of $15,364 on international travel next year, a 16 percent increase from pre-pandemic spending projections.
Interestingly, the survey found that the number of destinations American travelers want to visit has decreased compared to pre-Covid-19. Europe, the South Pacific, the Caribbean and Canada were the top four destinations cited by US travelers as places they wanted to visit. Americans are increasingly interested in traveling to less crowded destinations and places to do more outdoors.
When it comes to a different generation of affluent American travelers, Millennials (5.7) plan to take more international trips in the next year than Boomers (1.5). However, boomers expect to spend twice as much per trip ($7,725 vs $3,564). Research shows that travelers have many concerns when traveling abroad, but flight cancellations or delays are the number one worry. Personal security and sustainability are also concerns in the face of inflation, Covid-19, violence and instability.
“It’s clear that there is a growing interest and desire to travel internationally, but what’s important for marketers to note is that the American traveler looks and acts differently than it did before Covid-19,” said Seis Boselaar, managing director of MMG Travel Intelligence Europe. he said in a statement. “As international tourism continues to rise, destinations must continue to be mindful of the new threats and challenges today’s travelers face during their travels.”
USTOA President and CEO Terry Dale added, “This study confirms that a travel carrier’s or destination’s sustainability efforts are influencing travel decisions, especially for younger generations.” “Sixty-three percent of millennials indicate that a travel provider’s focus on sustainability influences travel decision-making.”
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