A Guide for Four Tech Leaders to Get Rid of Financial Conflict.

“The bubble is broken”, “bloodshed”, “the biggest collapse in two decades”, “giant position” – these are just a few of the major headlines that have been repeated in the press in recent weeks. You do not need to be a technologist or a financier to understand the changing climate of the global economy and the technology ecosystem. Israel has spent a record year in the history of technology companies, but reports say the party is over. The question is, we can no longer see the economic downturn, but how bad it will be.

Israel and Israel-based companies such as Plaitika, Trax, Elementator, Open Web and others have announced plans to lay off dozens of workers, many of whom are expected to do so, leading to a slowdown in the global market. . Despite disappointing forecasts, there are still ways to cope with the storm.

Geektime has asked four tech leaders for analysis and advice on ways to survive and perhaps prosper for a beginner nation in this new age.

Gur Shaz, president and co-founder of Kato Networks

“First of all, it’s important to look at what’s happening in the cyber industry. Both investors and founders need to focus on efficiency, but also on employee talent and innovation. Hackers do not turn to pens and paper just because they exist.

Oded Kadosh, partner and chairman of Corporate and Licensing Team by Pearl Cohen.

“Venture capital funding for companies that have been mainly late in the last 3-4 months has been declining. Funding for seed and primary companies seems to be more stable and a little stronger, but we are not seeing a significant slowdown or change in conventional terms. We are looking at investments (over $ 100 million) at a high price, which is expected to continue until the second half of 202. Typically, during these downturns, in the coming months, companies will have to extend their runways and prepare for smaller cash flows. Costs are declining. Companies, often late, have significantly increased their numbers over the past few years, and can no longer recruit and release workers, especially in the low-middle market – which has been on the rise in recent years – and we expect growth and mergers to increase And increases efficiency.

Dr. A.S. Tal Tirosh, Agar by Amit, Polk, Matalon and Co.

“Personally, I do not share the feeling that ‘winter is coming.’ Over the years, it has undergone similar challenges and has emerged stronger and more active. Secondly, when most VCs have more money than ever before, they can increase their investment to see how the economy is doing. With that in mind, you have to accept that prices are going down. , Think creatively about compensation, for example, add sales and rewards options instead of cash bonuses. Limited These are stressful times for your team, so you need to show leadership and engage your team and feel safe and valued. On the bright side, for cash companies, it may be a good time to consider small purchases to strengthen talent and accelerate product development.

Udi Ziv, CEO of Earnix

“This crisis is real, not in terms of real-world dynamics such as war and the supply chain – not in terms of attitudes or bubbles. Unfortunately, at the moment this does not seem to be a quick and easy crisis to overcome.” Interestingly, this is what investors need to do at such times. Spend their dollars in bets. , Backed by real value for customers – and be very responsible for costs. “