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Shamus Hines is the CEO of Applied Data Corporation, a technology company that provides SaaS-based solutions.
Today, forty percent of grocery store CEOs Identify people as a priority. Although operational systems are operational, connected and successfully using data, they are nothing without a workforce that embraces technology to work smarter.
Associate acceptance of in-store tools is the ultimate ROI. The most basic processes can be automated, adding immediate brand value to the in-store experience. And with those automations out of the way, employees are better equipped to initiate higher-value relationships with consumers and with each other.
Embracing new technologies isn’t just a destination—it’s a journey. What should retailers remember when taking the first step? And How do you go about improving employee relations with technology?
Let’s explore three key questions retailers should ask when looking for the right tools to drive higher adoption.
Can employees quickly adopt and stick with it?
In today’s job market, the user interface (UI) is so simple that training is rarely requirede – and vital in the face of fast-paced arrears affecting retailers worldwide. Invest in a UI built for anyone, whether it’s a retired cashier who only works 20 hours a week, or a part-time Gen Z employee who jumps from job to job, or a third-party bakery salesperson who’s in the store every day.
Shamus Hines is the CEO of technology company Applied Data Corporation.
Licensed by Applied Data Corporation
Intuitive systems provide high efficiency Because they provide high adoption. Take the Gen Z workforce, tech-savvy and with high usability expectations. in the market, Gen Z employees prioritize work To expand their skills and expand their skills and experiences. Give them that critical step forward with retail cross-training and technology-equipped stores. The faster you move, the faster you’ll be able to move on, do other tasks, and improve your workflow, all while saving time and energy.
Cluttered, unusable, disconnected systems lose this kind of labor in an instant — not to mention generations of more careful technique. Usually comes an economic downturn A flood of retirees entering the workforce.
Set up a diverse workforce for success: Invest in software so every employee can adopt it quickly and retain it for the long term. Choose systems that match the user interface and flow of use. And train employees on the whole system to value their efforts and progress in your company.
Does it inspire intrinsic motivation?
The tight labor market makes one thing clear: grocery store workers are tired. Anything retailers can do to ease the labor process is a win.
Think of adoption as a game. Put incentives in place, encourage productivity, give users tangible incentives and allow them to track progress.
Tech solutions are starting to seriously use gamification to motivate – and reward – high performance. 63 percent of Gen Xers are employed. Expect satisfaction for a job well doneaccording to Study at Washington State University Carson College of Business
And young people aren’t just labor ants for instant, consistent praise. Instant gratification is baked into almost every aspect of our lives. Why not communicate with most employees who have a participatory performance management system?
Gamification It activates internal motivation. Provide challenges to continually develop new skills while reaching meaningful goals, while also building confidence and driving rewards. Visible progress increases the desire to achieve and go on Achieving high goals, providing a physical representation of the great value each individual brings to the overall retail operations.
Many systems reward progress with digital coins or points that employees can redeem for various benefits. Those can be intuitive success boosters. Other systems foster competition among employees by displaying leaderboards or scoreboards, which motivate employees who are already intrinsically motivated to do more or better than their peers.
Indeed, beyond human challenge and reward psychology, gamified UI limits the repetitive use of everyday tasks. A curious, happy employee is more likely to be an engaged, successful employee.
Does it give employees time off?
The time spent attending to single tasks overburdened by conflicting systems is a cost to everyone: store, user, and consumer. Employees have the potential to become powerful brand ambassadors for a retailer. Don’t miss out on a crappy technology that creates more issues than it solves.
Connected technology should integrate operations from start to finish and add to the overall storage experience. Give employees back time with a simple and unified UI and watch their extra time and energy make a positive impact on the shopping experience.
Customer experience is one area that could especially use help. About 64% of consumers It has been studied. Reasons for stopping shopping at a store were poor customer service and nearly 45% listed customer service as the most important aspect of the shopping experience. Don’t fall for either statistic – satisfied customers are your hallmark.
Associates with functional efficiency can feel easier and more appreciated, which inspires an attitude that allows them to serve interested customers more often and at higher value. Give employees the confidence and education to be the face of your brand in every aisle, checkout line and specialty department.
Looking Ahead: Pioneering Adaptive Tech
The grocery store as we know it has changed dramatically since the pandemic began and consumers will continue to evolve. Reshaping the traditional role of physical stores will require adaptation on the retail end to provide fresh service—and Technology is key Building a better in-store environment and streamlining store operations for employees and customers.
The average retail organization uses approximately 44 different systems to engage customers at touch points. Salesforce was mentioned last year. Major retailers are beginning to consolidate the number of systems used into simpler, simpler solutions.
Cloud-based and SaaS technology are increasingly relevant and rapidly replacing legacy systems, as retailers increasingly collaborate with tech-savvy players to quickly implement smart strategies and share the burden of rapid innovation. Solutions that are seamlessly integrated and can be built on their own and other systems are critical to the future of these grocery technology ecosystems.
My final note: Tech means nothing without employee adoption. If the system is workable but not acceptable, the entire grocery store is delayed. Get smarter and more engaged employees who learn on the job, improve the buyer experience and still have unexpected ways to deliver value. Adoption is about more than making the job easier for your employees, it’s about enabling their work as much as possible.
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