Check out Beauty Tech 2022 Trends Tinder style apps, jewelry NFTs and printable temporary tattoos

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Cosmoprof Design – Europe interviewed all the exhibitors at the Cosmoprof Worldwide Bologna in late April to find out what innovations are shaping the market today and to discuss the great opportunities and challenges on the horizon.

Loyal Consumer Feedback – ‘We Are Beauty Tinder’.

According to Kimberly Carney, founder and CEO of Digital Marketing, the two-stage platform enables critical consumer feedback and beauty consumers to better understand and create change.

“Glosswire is a two-pronged marketplace that connects consumers and brands with information technology.Carney said. “So, basically, we are a beauty Tinder. The consumer slides it to the left if you like it, if you don’t like it, slide it to the right; They can be loved, they can be saved [products] In their profile. And we are building these digital profiles to bring back that consumer knowledge beauty industry.She said.

Glosswire uses information-based technologies and customer feedback such as swiping, liking and sharing with 175 brands. And Carney: This understanding has helped inform product decisions, improve conversion rates, and ultimately make recurring purchases.

Consumer feedback can be a source of strength for both parties. [Getty Images]

Consumer feedback can be a source of strength for both parties. [Getty Images]

But broadly, Gloves says she has taken the biggest opportunity in beauty technology today – “Communication with the user”..

“አስ I think it is very important for the user today. You want to say one; They want to have a voice. And they will continue to do that. And when you see brands on our platform – we tell them the product history, we show them what products they offer, the ingredients – it’s very important that consumers have all that information..

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