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Cosmoprof Design – Europe interviewed all the exhibitors at the Cosmoprof Worldwide Bologna in late April to find out what innovations are shaping the market today and to discuss the great opportunities and challenges on the horizon.
Loyal Consumer Feedback – ‘We Are Beauty Tinder’.
According to Kimberly Carney, founder and CEO of Digital Marketing, the two-stage platform enables critical consumer feedback and beauty consumers to better understand and create change.
“Glosswire is a two-pronged marketplace that connects consumers and brands with information technology.Carney said. “So, basically, we are a beauty Tinder. The consumer slides it to the left if you like it, if you don’t like it, slide it to the right; They can be loved, they can be saved [products] In their profile. And we are building these digital profiles to bring back that consumer knowledge beauty industry.She said.
Glosswire uses information-based technologies and customer feedback such as swiping, liking and sharing with 175 brands. And Carney: This understanding has helped inform product decisions, improve conversion rates, and ultimately make recurring purchases.
![Consumer feedback can be a source of strength for both parties. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/media/images/mobile_beauty_consumer_trends_retail_online_shopping_digital_tech/15572906-1-eng-GB/mobile_beauty_consumer_trends_retail_online_shopping_digital_tech.jpg)
But broadly, Gloves says she has taken the biggest opportunity in beauty technology today – “Communication with the user”..
“አስ I think it is very important for the user today. You want to say one; They want to have a voice. And they will continue to do that. And when you see brands on our platform – we tell them the product history, we show them what products they offer, the ingredients – it’s very important that consumers have all that information..
For consumers, she said “Immersive”And “Flawless”Platforms and applications have given them the power to influence brand decisions and build a sense of community, which in turn encourages opportunities to personalize and customize in a beautiful space today.
Cosmetic Color – Description Beauty ‘New Corner’.
Kevin Seo, marketing manager for temporary tattooing printer, has introduced a new style of self-expression for consumers. The app offers more than 14,000 designs and allows users to design and install their own designs and print temporary tattoos on the skin in 10 seconds.
“You can express yourself by showing any design on your skin – any design, anytime, anywhere. So it’s our angle.”Seo said.
So far, beauty consumers have expressed themselves in makeup and fashion choices, but the goal of Pinker is to provide another way to express themselves and create a gap in this market, he said. Each temporary tattoo lasts one to two days, he said, washing with soap but not being able to withstand water and sweat.
“I think beauty technology is always a very complete market, so we are trying to give a new angle to this beauty technology space.”.
Designed from scratch, the printer and ink used in the device are the invention of the three co-founders of the printer, all of which have been researched by Samsung Electric’s printing industry for 20 years. Going forward, he said, as the device is such a convenient and innovative concept, the biggest challenge is market acceptance and acceptance.
Beyond Virtual Experiments – NFTs are showing us potential brands..
Pervan Corp Europe, Augmented Reality, Augmented Reality (AR) VP, and Artificial Intelligence (AI) specialist, advances in VTO technology have taken consumer experience and production opportunities to new heights. Perfect Corp is now offering virtual experiments for jewelry and watches as well as for consumers to buy and retain non-perishable tokens.
“We make those videos ‘NFT-able’, so it’s not our job to get people to buy and record them (…). Just Showing Brands You Can Do Now ”Delteil said.
“… You know, the kids are making the law. You are not teaching them; They are going to teach you, and the same is true for NFTs. If the brands do not want to go to the NFTs, they will encourage the boys and girls to go there..
![NFTs can take virtual experiment opportunities to new heights. [Getty Images]](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/media/images/nfts_virtualtryon_vto_digital_online_apps_metaverse_shopping_tech_technology_art_consumer_trends_personalisation_custom/15572942-1-eng-GB/NFTs_virtualtryon_VTO_digital_online_apps_metaverse_shopping_tech_technology_art_consumer_trends_personalisation_custom.jpg)
Initially, Perfect Corporation started working on VTO technology for digital makeup, but it “The most accurate and improved reality (AR) ”Means that the company can now offer real-time experiments with other items such as earrings, bracelets and watches with NFT.
These developments have created opportunities in a virtual experiment-space – an area that is no longer ‘good to find’, but ‘must have’ for every beauty brand.
“Virtual experiment has no idea right now”In particular, he said, consumers are now expecting more customized and customized beauty products. He said the technology is ready and that brands are now well-organized to invest in this area, adding that there will be more opportunities for this technology.
Catherine Varga, sales manager at Visas Technologies, agrees that virtual experimental technology for cosmetics is becoming increasingly important, especially tailored to consumers’ needs – including their skin and identity.
Custom Hair and Nails – ‘Not a standard shelf product’.
According to Christine Petrelly, a professional hair care professional, Head of Wild Beauty Marketing, your custom haircut brand really created a lot of opportunities in the beauty tech market last year.
Petrelley’s three opportunities in beauty technology are customization, performance and sustainability. “If you put those three things together; you have performance, you have sustainability, and it’s made for you, I mean – come on, what else?” .
Your True Brand, by touching these, offers personalized sustainable blends of shampoos, conditioners and other hair care products with salon-level performance. “It’s not a standard shelf product; it’s not a finished product. You can only buy it from the shelf. We must first understand your hair, we must first understand your scalp and your need for your hair.”.
He said the products would then be delivered to consumers’ homes or joined in the living room by experts working on the commission. Going forward, she said, the beauty test will be the biggest challenge for beauty technology brands like you.
According to Ashok Gupta, director of custom nail art for nails, acrylic nails can be designed and delivered directly to the customer. Importantly, Gupta said, the nails – using adhesive stripes – can often be reused, cost-effective and provide an alternative to nail polish and nail art.
“It’s about customization, creativity, comfort and safety.”He said. And these are the four aspects of beauty, which have helped technology advance.
He said the purpose of the company was to offer long-lasting and traditional nail gifts to consumers in a variety of shapes, textures and colors.
Preventing fake jobs – ‘special digital fingerprints’ beauty.
Digital Start Kayoside founder and CEO Yohannes Wutrich has provided image analytics technology to help existing brands and manufacturers fight counterfeit products and address the growing gray market problem.
“The technology we work with is based on image analysis.Wutrich said.
In the past, technology has allowed brands to offer visibility on issues such as sustainability – providing detailed information on where a product is produced and where the content comes from, for example. And with such a digital fingerprint, deep communication with users has become increasingly important, he said.
In addition, brands had more information on how consumers interact with products, which provided feedback to analyze purchase patterns and characteristics. And he said that this is the last aspect of the technology that offers industry opportunities to hit the biggest beauty technology trend today – personalization. Wüthrich says that with smarter interactions and better customer experience, brands can respond to individual needs.
The biggest challenge in the beauty technology industry is to move forward. “For startup companies and beginners, I would say it is a sales cycle. We do not have the same timeline. [as the larger companies]. ”.
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