Ralph Toledoano Roll Stint Leader ‘Undisputed Capital of Fashion’ – WWD

Paris has completed a men’s fashion week with more than 80 participants in six days, and is preparing for the Haux Course Week with 30 homes on July 4-7.

For Ralph Toledo, president of the Federation de la Haw Kutur and de la Mod eight years later, Paris is the “undisputed capital of fashion” and the airport is proof of his guilt. Designed for an organized fashion week, they remain “essential” for creative products and designers.

“Fashion Week creates competition between brands, inspiring designers to give their best,” he said in the interview. “The preparation is encouraging for this. The closer we get, the more creative the design teams will be.”

And that power is reversed throughout the fashion house. Leading brands such as Carl Lagerfeld, Guy Laroche, and Clone over the years, Toledo said, “This is a unique time of strength and emotion, when everyone comes together to support the design team and make the show a success.

Moreover, Fashion Week says, “It is a special and exciting time in a particular time – to meet, fashion, fashion, clothing, handbags, shows, jewelry, beauty, months of hard work, to see, to hear, to touch.” “Everyone appreciates the process. But the reality is that the fashion world is very happy to be back in Paris for weeks of physical fashion.

Toledono, one of the industry’s most successful and respected executives, has qualified three times in the French fashion governing body, making him unfit for re-election.

He has left it at that, and in the coming years there will be only one piece of advice for the federation: “Raise the ugly!”

Toledano When he was elected president of the federation in 2014, he was the president of the Puig fashion department, which oversees homes, including Carolina Herrera, Nina Richie, and Jean Paul Goltir. He now serves as a key partner in Victoria Beckham’s Neo Investment. ቩWarnet, Valexstra, Miller Harris, Aline Mickley and luxury brands in the food and design categories. Toledo is the chairman of Victoria Beckham; He sits on the board of the association Villa Noils, organized by the Institute Frances de la Mod and the Hyres Festival, and will remain president until September, when the Chamber of Cinderella de la Haw Kutur.

“Running the business has been a great help in understanding the services or initiatives that the federation has to offer,” he said. “I say it’s a good company.”

Toledano said he had met the desire of the federation, which has about 100 members, with the enthusiasm and ingenuity of an entrepreneur.

“The federation has completely changed its size. The place where you went to get a good entry on the show calendar has long been seen. The federation is now present in all fashion sectors.

The promotion and defense of the industry in Paris and Brussels means that it is now being taken seriously at various levels of government. French President Emmanuel Macron, for example, recently hosted two gala nights at the Elise Palace for the fashion industry, inviting top designers in the city for food, photo op and networking.

A.D. Back in 2014, Toledano and the then Executive Committee – St. Laurent Francesca Beletini, Chanel Bruno Pavlovsky, Hermes Gillioum de Sines and the LVMH fashion team – Sydney Toledo – have identified six priorities by strengthening Paris. At the top of the functional list.

In 2019, the Cole de la Chambre Syndicale de la Couture Parisienne and the French IFM Management School Institute created a Paris Fashion School in Paris to compete with the near-reality Central France in London. de la Mode, unifying business, design and Savor-Fire studies.

“The first indicators are very promising, and we are now committed to making it the premier fashion school in the world,” Toledo said, along with Channel, Hermes, Kering and LVMH Moite Hency Louis Putton with Compaginary Financial Richmont and Lanvin. It has raised millions to make the new IFM a reality.

He is particularly proud of the success of the federation. Promoting women’s representation at the Chambers Syndicate du Pre-A-Porter; Establish strict and transparent management and strengthen support systems for emerging products.

“I personally decided to open the doors of the federation, I thought it was a house of fashion, a house of fashion people,” he said. “We have implemented our program with the president of the federation, Pascal Moran, and the dream team he built.”

The federation also introduced a show for young brands, a financial support grant and a four-year-old DEFI-sponsored show.

“Going forward, there will be a fixed budget for designers,” Toledo said. While the money is confidential, promising brands’ services include digital display units, help with bulletproof books, access to logistics plans, and training courses.

“They have to learn to create a business plan,” Toledo said. The first thing investors do is ask.

He also described Serge Carrera, who came to the board to lead the federation’s innovations in 2019, as a “permanent advisor” to many young designers.

One of the highlights of Paris Fashion Week is the choice and choice of who is on the official calendar. According to Toledo, the federation is now inviting various experts – retailers, display units and editors to comment on who should decide.

We have intensified DDE’s outstanding efforts to raise and evaluate PFW standards.

Toledo said he has accepted to run for a third term as executive president to see the IFM transition.

“We have officially announced the merger of the Ecole de la Chambre Syndicale and IFM, but we have to explain how the School of Fashion and Crafts works, build a bachelor’s program and fund it. In the end, it was a real entrepreneur initiative, but we did it, ”he said.

The second reason to stay was not planned.

“The French industry has responded to the epidemic,” he lamented. Initially, the country lacked masks and sanitary ware, so the industry switched to producing factories and workshops for free, which was well-received by caretakers.

Toledo said France’s major luxury groups had rejected the government’s anger protection, and said:

“A large number of jobs have been eliminated in other parts of the world, but the French fashion industry has had excellent results in eliminating this,” he said. “At first glance, there are always things that can be improved, but I don’t see any significant issues that aren’t being addressed.

“Fortunately, We were able to show it in February and March 2020, but as the situation worsened, the Executive Committee decided to cancel the men’s and Haw Coach shows scheduled for June and July, ”he recalled. “We decided to be positive when we prepared the press release and stated that we were looking for alternatives.”

After this was written, the federation had to submit it. Everyone set out to produce a digital show, and six weeks later, the first online fashion week was taking place in Paris.

In Toledo’s view, Paris has maintained its status as the first International Fashion Week, loyal to its DNA, “creativity, work and creativity.”

Another is to welcome designers from more than 20 different nationalities from Japan, the United Kingdom, the United States, Belgium, Italy, Spain, Germany, Northern Europe, the Middle East, and more recently China and Africa.

The Women’s Fashion Week in Paris now has more than 90 to 100 participants.

“We have to be very careful about the choice of Fashion Week participants,” he said.

Toledano asked about the competition in other major cities, such as Milan, New York, or Shanghai. “We do not think in terms of competition; We only want to keep Paris Fashion Week up to date. ”

Fifteen years ago, Toledano highlighted the “exciting reunion” of haute couture week, which had to be completed by the federation in high fashion week.

“Now we have a lot of interest from young designers, very young designers, who want to start their work with haute couture,” he said eagerly. “How? Haute couture means more self-management in creativity. When working for large companies, marketing is also important, so you have to design in that shape, it has to be in this material – it has to be in line with the collection plan.”

“This is what many young people want to do,” he said, “and because they are young, they bring new technologies and new approaches.”

Asked what developments he has seen in the history of fashion during his eight years in office, he cited the following:

The federation de la haut kutur and de la mod is holding its general assembly on Friday and is set to elect a new president. The leader is Bruno. Pavlovsky, president of fashion and president of Chanel SAS. He is already a member of the Executive Committee of the French Fashion Council.

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